True-to-life visuals and a rich sea of colour will illuminate Expo 2020 Dubai and create spectacular scenes on Al Wasl Plaza’s iconic dome, thanks to award-winning global audiovisual technologies firm Christie. As Expo 2020’s newly appointed Official Displays and Projection Partner, Christie will showcase its breakthrough laser projection technology, including using more than 250 of its D4K40-RGB projectors to create life-like evolving scenes on Al Wasl Plaza’s giant 130-metre-wide projection surface, which can also be seen from above.
Christie’s groundbreaking innovations have featured in Hollywood blockbusters and at major sporting events. Regarded as setting the gold standard for display and projection technology, Christie will supply and manage all display screens across the Expo site, contributing to an exceptional Expo experience for the millions of visitors expected to attend.
Christie Digital Systems is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio Japan. Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognised as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centres to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Christie operates in more than 20 countries, and has operated across the UAE and Middle East from its Dubai office since 2007. The firm has installations across world-class events, retail centres, classrooms and movie theatres, and operated at the World Expo in Shanghai in 2010.
Expo 2020 Dubai expects to attract 25 million visits between 20 October 2020 and 10 April 2021, with about 70% of visitors projected to come from outside the UAE – the largest proportion of international visitors in the 168-year history of World Expos. The first World Expo to be held in the Middle East, Africa and South Asia MEASA region, and the largest event ever staged in the Arab world, will bring together more than 200 international participants, including countries, corporations, multinational organisations and educational institutions, to explore Expo’s theme of Connecting Minds, Creating the Future.
Ahmed Al Khatib, Chief Development and Delivery Officer, Expo 2020 Dubai, said: “We aim to create an unrivalled experience at Expo 2020 and spectacular visuals on the giant Al Wasl Plaza dome will be an iconic part of this. Christie is a trailblazer in this field and we anticipate an array of memorable displays across the Expo site thanks to Christie’s innovative technologies.”
Bryan Boehme, Executive Director, Global Sales and Business Development, Christie, said: “We are proud and excited to be an Expo 2020 Dubai Official Partner and look forward to creating memories with our unparalleled visual displays. The Christie D4K40-RGB pure laser projector is a powerhouse of technology and will wow the world with its unrivalled, rich and crisp visuals that raise the bar in image quality, making sure Expo 2020 welcomes the future in the most unforgettable and magical way.”
- Christie will use more than 250 of D4K40-RGB projectors to create scenes on Al Wasl Plaza’s surface.
- Christie has operated across the UAE and Middle East from its Dubai office since 2007.
- Expo 2020 Dubai expects to attract 25 million visits between 20 October 2020 and 10 April 2021.
- 70% of visitors projected to come from outside the UAE, largest proportion of international visitors.