One month into the rollout of the vaccination widget on the Super App, Careem has released insights and figures on its Customers’ behaviour. The “Get vaccinated” tool, visible on the app home screen, was introduced in early March allowing customers in Abu Dhabi, Dubai, Sharjah, and Ajman to book a ride to a vaccination site with just two taps. The feature has since been rolled out in 11 of the 13 markets Careem operates in.
46,000 Customers used the feature with an impressive 5% click through rate. Backend analytics show that of those customers, 10% called centers from the feature while 17% tapped on the “Take me here” option to book a ride to a vaccination or testing site. The feature received a 4 or 5 star rating from 70% of Customers and 85% reported they intend to take a trip using the tool at a later point.
The tool includes detailed information from official government sources on the different vaccines being offered in the UAE, vaccine eligibility, and the timings and locations of all vaccination sites across the country. Customers can also call the vaccination center closest to them through the app and book a safe and reliable ride with a Careem Captain.
An increase of 140% of rides to and from vaccination centres since launch in February
In line with the UAE’s ongoing vaccination campaign, Careem introduced the feature to simplify the process for its customers to visit the centres and booking details show an increase of 140% of rides to and from vaccination centres, compared to February.
Commenting on the positive outcome, Careem CEO and co-founder Mudassir Shaikha said, “We are very happy to see the impact that our vaccination feature is having on people across the region. We are grateful for the government’s efforts in providing easy access to COVID-19 vaccines and we will continue working with our partners to make it easy for people to find and reach the right vaccination facilities.”
Careem is planning exploring the possibility of adding a at home PCR test booking feature.
Careem Customers across the UAE will find the “Get vaccinated” tool in their app home screen below the tiles for Careem’s other rides, bikes, food, cleaning and delivery services. Any user in the UAE who does not yet see the tool can simply download the newest version of Careem the Apple App Store or Google Play or directly from the Careem website [add Android Direct Download link] .