Almarai integrates with HANA Enterprise Cloud, works with McKinsey, SAP Services

Majed Nofal, CEO, Almarai.

Almarai, a food and beverage manufacturer and distributor of dairy products, baked goods, poultry, juice, food, desserts, and infant formula, has announced the next phase of its digital transformation with SAP, to optimise operations and support food self-sufficiency in Saudi Arabia and the region. Daily, Almarai delivers high-quality products to tens of millions of consumers across the GCC, Egypt and Jordan.

Brands include  Almarai, L’usine, 7DAYS and ALYOUM. As part of its alignment with Saudi Vision 2030’s economic diversification and self-sufficiency goals, Almarai has extended its two decades’ partnership with SAP. The SAP S4HANA real-time intelligent suite is spread across all lines of business to support future business growth and help create Almarai of tomorrow.

As part of its roadmap, Almarai is working with digital business consultants McKinsey and SAP Services. Almarai is deploying SAP S4HANA real-time business suite, which will run on a HANA Enterprise Cloud platform that is managed by SAP. As part of its digital transformation roadmap, Almarai is also exploring emerging technologies such as robotics, chatbots, and the next phase of cloud innovations.

“In response to increased food and beverage demand in the Middle East, we at Almarai needed to accelerate our growth plans while optimising our operation leveraging intelligent technologies,” said Majed Nofal, CEO, Almarai. “By advancing our digital transformation, SAP’s real-time technologies are intending to optimise our resources, reduce waste and drive a leaner operation. Our aim is to deliver high-quality and nutritious food and beverages to our consumers at the right time to enrich our consumers’ lives.”