Blending AI, augmented reality and beauty solutions, Perfect Corp expands into Gulf

Perfect Corp, the leading artificial intelligence and augmented reality beauty and fashion tech solutions provider is increasing its global presence by expanding its operations across the Gulf region. Perfect Corp., which is already working with hundreds of high-profile brands in over 80 countries, has started more regionalised partnerships across the GCC, offering beauty and fashion brands in the region powerful AR-enhanced solutions that are poised to redefine consumer shopping journeys.

Founded in 2015, Perfect Corp. quickly became the world’s leading provider of artificial intelligence and AR solutions within the beauty and fashion industries. Perfect Corp.’s comprehensive SaaS solutions, which include artificial intelligence-powered skin diagnostics, AR-powered video consultations, real time product try-ons for makeup, jewelry, eyewear, hair dye and watches, foundation shade finder, and facial attribute detection with personalised product recommendation, are revolutionising the customer buying experience across these industries. Thanks to their suite of innovative solutions, continued expansion and growth is expected in the months and years to come.

Perfect Corp. believes that it is well positioned to empower both established and emerging beauty brands, with 22 issued patents and 24 pending patent applications currently in process. Perfect Corp.’s enterprise solutions have been utilised by 95% of the world’s top 20 global beauty groups and over 400 beauty brands within more than 80 countries since its launch six years ago. Perfect Corp.’s consumer apps have had over 1 Billion downloads worldwide and empower over 12 Billion virtual product try-ons per year.

It recently released the first-ever virtual try-on NFT collection for makeup and accessories, giving customers new experiences and allowing them to interact with digital assets virtually. The innovation creates next-generation NFTs using augmented reality technology, which distinguishes it from currently accessible image, video, and audio formats. The technology also allows beauty and fashion firms to provide this new NFT experience to their customers via their own digital channels, such as their website or apps.

The leading tech solution provider is also partnering up with the world’s largest Internet platforms, including Google, YouTube, Meta’s Instagram and Snap Inc.’s Snapchat, to offer its AR and artificial intelligence-powered solutions. Perfect Corp. is providing these beauty brands with incredible access to one-stop beauty AR solutions that enable them to attract, engage, and retain consumers on the world’s most used Internet platforms.

Perfect Corp. also focuses on contributing to environmental sustainability in addition to helping both consumers and brands. The Business Intelligence Group honored its AR and artificial intelligence-powered virtual try-on solution as the 2021 Green Product of the Year for its efforts in minimising product testers and samples, limiting overconsumption, and reducing product returns.