Avaya’s transformation excellence centre to be located at DWTC One Central

BT News Desk
April 27, 2019 2:22 am

Recognising Dubai as the epicentre for innovation in region, Avaya announced that it will be building on its long-standing relationship with the Dubai World Trade Centre by opening a Customer Experience Centre at One Central, a new international Grade-A mixed-use development in the heart of the city.

Showcasing the latest advancements in artificial intelligence, biometrics, and blockchain-enabled communications and collaboration solutions, the centre will serve as a test-bed for Avaya’s partners and customers, from across the globe, looking to develop world-class solutions to address the most pressing business needs and challenges.

While it has traditionally been businesses that push the incorporation of new technologies into their customer service and employee enablement workflows, there has been a paradigm shift in recent years. According to the recent Avaya SuperServe report, nearly half 48% of consumers would like organisations to use AI to improve their products and services, and 71% would like to use voice analytics or biometrics as a means of secure authentication.

As the home of Gitex, the Middle East’s largest technology expo, as well as many of the region’s most prominent industry-specific exhibitions, DWTC annually attracts top decision makers from the broadest spectrum of industry. Establishing its flagship centre at One Central will place Avaya at this heart of global innovation, making the facility easily accessible to any executives looking for ideas to transform customer journeys and employee experiences.

His Excellency Helal Saeed Almarri, Director General, Dubai World Trade Centre Authority and Dubai Department of Tourism and Commerce Marketing said, “DWTC Authority is delighted to welcome Avaya to the One Central development. Avaya is a long-standing partner of DWTC and we have first-hand experience of their commitment to technological excellence. This innovative customer experience centre is a solid new addition to the One Central ecosystem and reaffirms both, the development and Dubai’s attractiveness as a dynamic urban destination of choice for businesses to accelerate their growth trajectory and expand their geographic reach.”

One Central is located within the DWTC Authority free zone, offering both onshore and offshore licenses for businesses. Situated in the heart of Dubai’s central business district, the commercial offering is complemented by a world-class mixed-use lifestyle and entertainment destination. Phase 1 and 2 of the development were completed ahead of schedule, encompassing a 588-rooms hotel and five Grade A commercial office buildings.

The masterplan also comprises of diverse hospitality offerings, including the Accor group’s first 25Hours branded design hotel outside of Europe, and residential sites which are collectively aimed at strengthening Dubai’s appeal to international businesses, corporations and investors alike. The development is fully aligned with Dubai’s Smart City strategic agenda and meets the highest of technology and infrastructure standards.

(Left to right) Nidal Abou-Ltaif, President Avaya International; and His Excellency Helal Saeed Almarri, Director General, Dubai World Trade Centre Authority.

Key takeaways

Strategy

  • Nearly half 48% of consumers would like organisations to use AI to improve products.
  • 71% respondents would like to use voice analytics or biometrics as a means of secure authentication.

People

  • The facility at One Central will be accessible to anyone looking for ideas to transform customer journeys.
  • One Central is located within DWTC Authority free zone, offering both onshore and offshore licenses for businesses.

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