Breitling partners with Ironman to launch limited Superocean edition
It was announced that Breitling has partnered with Ironman, a Wanda Sports Group company, in launching the Breitling Superocean Ironman Limited Edition timepiece. As part of the partnership, Breitling becomes the Official Luxury Watch of Ironman and will also be present at several events. The partnership with Ironman is ideal for Breitling, bringing two premium brands together for the first time.
The Ironman Triathlon Series offers athletes the opportunity to push themselves further than they ever thought possible by swimming 3.8 kilometers, cycling 180 kilometers, and running 42.2 kilometers en route to completing one of the world’s most challenging single-day endurance races and earning the coveted title of Ironman.
Since its inception in 1978, the Ironman triathlon has come to represent the ultimate test of body, mind, and spirit for both professional and amateur athletes. The competition stages – swimming, cycling, and running – are activities that feature prominently in the lifestyles of Breitling’s core customer base: men and women of action, purpose, and style.
The Breitling Superocean Automatic 44 Ironman Limited Edition, which celebrates the partnership with Ironman and its events, is a member of Breitling’s popular family of Superocean divers’ watches. It has a 44-millimeter stainless-steel case and a black dial featuring the Ironman logo. It is presented on a red Diver Pro III rubber strap with a pin buckle. Its ratcheted unidirectional rotating bezel is an essential feature for divers as it can be used to track the elapsed time underwater.
The numerals, indexes, and hands are coated with Super-LumiNova, a luminescent material that allows optimal readability in any lighting conditions. The COSC-certified chronometer has central hour, minute, and second hands. This self-winding watch is powered by a Breitling Caliber 17, an automatic mechanical movement that offers a power reserve of 38 hours. It is water-resistant to an incredible 100 bar, 1000 meters.
The Superocean Automatic 44 Ironman Limited Edition has a caseback engraved with the Ironman logo and the legend one of 300, reflecting its coveted limited-edition status. The watch will be available exclusively on Breitling’s own e-commerce channel, in selected Breitling boutiques, and on site at the Ironman World Championship.
When the first Breitling Superocean models were launched in 1957, they made it clear that there was a major new player in the divers’ watch market. These timepieces were distinguished by their exceptional performance, their quality, and their pure Breitling style. In the more than 60 years since, the family has remained a favorite, and each watch in the collection has been created to stand up to the rigors of the most challenging water sports.
Since 1884, Breitling has established a global reputation for high-precision timepieces, its role in the development of the wrist chronograph, and its commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. It has earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements in-house and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.
The Ironman Group operates a global portfolio of events. Ironman’s events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic Ironman Series of events is the largest participation sports platform in the world. Since the inception of the Ironman brand in 1978, athletes have proven that anything is possible by crossing finish lines at the world’s most challenging endurance races.
