Building a culture that enhances employees’ wellbeing

Nourah Shuaibi, Ambassador and General Manager of Get Wonky, Eltizam Group.

The market has been changing throughout the years, where the rise of different jobs and positions have placed a higher demand on skillset rather than gender. We see the change apparent with rising female leaders with the accessibility of the internet and social media platforms which inspires other females to gain perspective on the possibilities of them being in a leadership role. Male leaders have realised that transforming the workplace to welcome females to gain leadership roles is an added value to their success.

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To be able to communicate to a diverse employee cohort that comes from 43 countries with 146 different languages and an array of different preferences on what culture means to them. Culture is dear to all of our hearts and can be interpreted in so many different ways, where one has to be very creative and open to implement an encompassing culture that relates to everyone.


Nourah Shuaibi, Ambassador and General Manager of Get Wonky, Eltizam Group

Shuaibi was brought on board the Eltizam Group to execute the CEO’s visionary Corporate Culture called Get Wonky. This comprehensive culture framework trickles down to all subsidiaries and is aimed at being the DNA to which we operate by through our day-to-day tasks. Her role is to implement a culture that enhances employees’ wellbeing, transforms our operations and create a more inclusive workplace.