In its journey of advocacy for a storyteller’s community, Canon Middle East has unveiled its EOS C500 Mark II supporting the expansion of Saudi Arabia’s film and broadcast sector in partnership with Saudi Arabia’s First Gulf Company and Advanced Media Trading.
The partnership capitalises on the growth of regional talent and development of the creative and collaborative ecosystem of the visual storyteller, a sector that is a significant pillar of Vision 2030. The Cinema EOS C500 Mark II is the perfect expression of form and function, it is exceptionally adaptable to virtually any production with its modular design. Three expansion units and user changeable lens mounts enables the pro storyteller to build an ideal cinema system.
The partnership capitalises on the growth of regional talent and development of the creative and collaborative ecosystem of the visual storyteller.
The C500 Mark II comes with a Canon EF mount and features an interchangeable lens mount system, allowing you to swap out the mount in the field for an optional Cinema Locking EF or PL mount, thus greatly expanding the amount of glass you can use with the camera.
Remarkable storytelling is at the heart of what Canon stands for. By launching the long-anticipated EOS C500 Mark II and bringing innovative award-winning products and solutions to the market, Canon will be able to connect with the pro storyteller communities whom are intuitive and in sync with what their creative needs are.
Binoj Nair, Marketing Director, B2C Business Unit, Canon middle East said, “As a front-runner in imaging solutions, Canon takes extreme pride in partnering up with First Gulf Company, the leader in broadcast and Pro AV system integration and Advanced Media Trading, the leading outlet in professional media equipment. Compatibility is a given when two big names with a shared mission collaborate. The creative power that exists in Saudi Arabia is continuously accelerating, and we want to ensure that the community knows they’re empowered to shine through.”