Digital leaders do not transform slowly, they reinvent quickly

Kamal Nagpal, Head of Sales, Nokia Software.

Inside Nokia, digital means – immediate, intelligent, contextual and automated. By intelligently connecting humans, machines and data, enterprises can bring new and unforeseen services to the market faster, ideally acting on the moment, to enrich and monetise customer experience, while operating ultra-efficiently. Nokia’s position is that the network matters. Telecom domain knowledge matters. Advanced intelligence matters. Extreme automation is necessary. And the real value is connecting them to drive better outcomes for all stakeholders.

Telecom operators are at the heart of digital economy and it is a pivotal moment for them as they are embarking on 5G journey. 5G networks will lay foundation for smart cities, connected factories and host of innovative services.

Nokia offers end to end solutions for 5G deployment and our offerings enable step-change in business agility, cost structure and customer centricity by revolutionising the operating model of service providers in both increasing the top line and in improving the bottom line.

Nokia helps operators to simplify the increased complexities and run the operations efficiently though its iSOC, intelligent Service Operations Center solution. This solution has been further evolved and integrated with SON, Self Optimised network tools to bring in closed loop automation thereby minimising the human intervention in network operations and increasing the network availability.

Through its industry analytics platforms, Nokia is helping communication service providers to get insights about their customers, products, quality of service and internal operations. Since these analytic engines offer the insights on a real-time basis, service providers process the data in efficient, secure and reliable manner.

Nokia’s new age Digital BSS solution – Smart Pay Suite, SPS helps operators to explore innovative ways to interact with the end customers and to create new communication channels through Social Media as SPS has in-built adapters to most of the Social Media platforms. 

This coupled with real time insight enables communication service providers to offer contextualised promotions to subscriber’s preferred channel. With its Omni-Channel capability, the SPS platform keeps track of customer journey as well as interactions over various channels, thus increasing customer centricity while creating new revenue streams for communication service providers.

In addition, Nokia has complete portfolio in Software Defined Networking, SDN across WAN and datacenters, optimising the interaction of cloud and transport domains for higher network and service quality in conjunction with better resource utilisation. Network functions running on different locations of a distributed cloud infrastructure can automatically be re-located and connected to be able to adapt to changing use case requirements.

Nokia does not focus on digital transformation but on digital reinvention. This involves getting rid of the notion of transformation entirely. Digital leaders do not transform slowly. They reinvent quickly. 


Highlights

  • Nokia does not focus on digital transformation but on digital reinvention. 
  • Digital leaders do not transform slowly. They reinvent quickly. 
  • Nokia is helping communication service providers get insights about their customers, through its industry analytics platforms.
  • Nokia helps operators to simplify complexities and run operations efficiently though iSOC.
  • Nokia has complete portfolio in Software Defined Networking, across WAN and datacenters.

By Kamal Nagpal, Head of Sales, Nokia Software.