Does business understand challenges of transformation

As an organisation that works in a fast-paced industry as cybersecurity, it is crucial to understand that in order to pave the way for a successful digital transformation strategy, the organisation needs to embrace new levels of efficiency, agility, and responsiveness across the different internal business units and, as importantly, when liaising with their customers. 

However, digital transformation cannot be successful without taking security, compliance, and fraud risk into account. The potential for DX to disrupt business for the better is truly staggering. And like any smart business decision, it requires understanding and managing the risks.

The potential for digital transformation to disrupt business for the better is truly astounding and it requires understanding and managing the risks. 

As attackers are increasingly targeting people rather than infrastructure, our differentiator is that we look at cybersecurity with a people-centric view by focusing on solutions that protect an organisation’s most targeted individuals and ensure employees have strong awareness of the threats they may be targeted with. 

Although it is paramount to embrace the new paradigm where business and technology come together to collaborate, innovate and co-create new sources of value, it is also vital that organisations consider the new cybersecurity risks that come hand-in-hand with evolving technologies. 

As CIOs are becoming a crucial business role, it is important to embrace a tech forward approach where technology needs to drive business transformation and CIOs are seen as the true enablers. 

By being familiar with the disruptions and risks driven by technology, leaders must understand how the business operates to contribute to discussions about how technology can enable innovation to deliver agile solutions to meet current day challenges, while keeping pace with the fast-evolving threat landscape that continues to capitalise on the organisation’s most targeted assets: the people.

Additionally, it is equally important for business leaders to understand the complexity of managing technology as well as leveraging those technologies to set them apart from their competitors while managing cost or risk exposure.

While implementing a DX strategy there might be certain obstacles, including the resistance to change from some departments, lack of a clear understanding on the benefits of DX to the business and inflexible technology and development processes. 

In a similar vein, Proofpoint’s research has shown some of the challenges faced by organisations in the UAE when implementing cybersecurity technology include lack of board-level buy-in 31%, lack of awareness of cyber threats across their business 29% and insufficient cybersecurity budgets 23%. These elements must also be considered when implementing a DX strategy. 

Proofpoint’s DNA is in email security, but to keep pace with the global cyberthreat landscape and the evolution of digital transformation, we have evolved to a next-generation cybersecurity company offering a cloud-based platform to protect companies against the number one threat vector – email – as well as emerging vectors such as social media and cloud apps. 

Key takeaways

• While implementing a DX strategy there might be certain obstacles, including the resistance to change.
• Challenges faced by organisations in UAE when implementing cybersecurity include lack of board-level buy-in.
• Technology needs to drive business transformation and CIOs are seen as true enablers.