Finance, strategy, talent, influence transformation

JGroup considers technology as one of the drivers of business success and an investment to ensure modern businesses are resilient and relevant. Especially, in the current economic climate wherein all businesses are either building an online presence or strengthening their online approach, technology is enabling a paradigm shift in business models and giving rise to new approaches. 

In short, technology plays the role of an enabler within an organisation, not a catalyst. 

First and foremost, at JGroup, we encourage business heads to support digital transformation across all departments and processes in a piecemeal manner. Secondly, business heads are responsible to ensure team members are upskilled to adopt and integrate use of technology into their day-to-day business. Thirdly, business heads need to ensure digital transformation is part of every business continuity strategy. 

Three factors influence the success of digital transformation – finance, investment strategy and right talent. Even if a company wants to digitally transform in a piecemeal approach, it requires capital to replace some of its legacy systems, integrate new processes and steadily build an infrastructure. Many times, companies join the bandwagon for the wrong reasons. It is still a perception that only investing in technology will automatically digitally transform a company. 

A proper roadmap is required to define the objectives, draw out desired outcomes and map investments in technology and resources necessary to meet the objectives. Similarly, fostering the right talent plays a crucial role in ensuring the organisation adopting the right technology is creatively meeting demands of the new-age digital customers and the investments are being leveraged in the right manner.

For JGroup, digital transformation is a journey, not a destination. Digital transformation is not only about investing in the right technology but aligning these investments with the right processes to leverage the desired outcome for the betterment of the customers, partners and overall business. JGroup invests in technology and enters into strategic partnerships that complements its ultimate business goal, which is to be listed as an IPO and offer valued end-user benefits.

Solutions include:

Arabia Demand-side platform – which includes Cost per Action and Cost per Lead buying models to cater to the length and breadth of unique and targeted requirements of the brands and offer programmatic direct buy solutions to customers.

Programmatic performance technology platform – that delivers qualified leads to brands with an aim to increase the performance and efficiency of their targeted digital campaigns.

Key takeaways

• Many times, companies join the bandwagon for the wrong reasons.
• It is still a perception that investing in technology will automatically digitally transform a company.
• A proper roadmap is required to define objectives, draw out outcomes and map investments in technology to meet objectives. 
• Fostering the right talent plays a crucial role in ensuring the organisation adopts the right technology.