Top Transformation Champions: Setting priorities for the new market needs

Ihab Moawad, Vice President, Forescout, Middle East, Turkey, and Africa.

Regional businesses are successful with digital and business transformation solutions when they keep the customer in mind and lead with innovation. Organisations that meet the evolving expectations of their customers and use innovation to stay relevant will rise above the competition and keep pace with the industry.

Going ahead, one of the most important success drivers for businesses will be their ability to automate to combat the cyber skills shortage. By automating processes and mapping that to customer priorities businesses can scale to meet the requirements of the future.

One of the biggest reasons for failed or stalled transformation initiatives is a lack of understanding of the business’s vision and long-term goals. Without this, the organisation will fail to see the successful implementation they’re looking for.

Additionally, an organisation’s inherent culture plays a major role in making or breaking new initiatives. Regardless of changing products, internal operations or how a company engages with customers, digital transformation always needs to involve getting different groups together. Doing this cohesively and effectively can be difficult at times, leading to stalls in the digital or business transformation initiative.

To leverage the adoption of digital technologies effectively, organisations need to address the skills shortage. This can be done by evaluating existing employee skillsets and the gaps that need to be filled.

In addition to the skills shortage, a confluence of internal and external challenges like the exponential growth of connected devices and rapidly evolving threat landscape can accelerate organisational timelines to automate. IT and OT convergence, siloed point security products, alert fatigue, and unactionable alerts also drive the change.

By identifying these gaps and acknowledging the investment they need to make, organisations can look to bring in the right talent and solutions needed to meet accelerating digital transformation.

When taking up a new initiative, organisations must consider everything, including how people will react to the change, its impact the customer relation, the cost, and how it can be aligned to the business goals.

The biggest challenge would be putting together a change management strategy and the adoption of new tools and processes. Having a strong change management culture is vital for success. The same goes with the adoption of new tools and processes; training and continuous support have to be provided to the employees to become productive and proficient, allowing them to understand the value of these new processes.

The growth in Artificial Intelligence is playing a significant role in every organisation. Another breakthrough is the importance of security and privacy. The amount of data is growing, and so is the sophistication of threat actors, creating a perfect storm for security issues which challenge organisations to build disruptive solutions.

Similarly, the metaverse presents an ever-changing digital future that businesses will need to adapt to whether it is the expansion to 5G, AI or the cloudification of solutions and innovations.

To remain competitive in the industry, all businesses will need to build and maintain sustainable solutions and relationships with customers by identifying what the value proposition is and how it fits into the customer’s goals and business objectives.


Key takeaways

  • Digital and business transformation requires organisations to adopt customers’ first approach and lead with innovation.
  • To leverage digital technologies effectively, businesses need to evaluate skillset gaps and plug them.
  • Putting together a change management strategy and adopting new tools and processes can also be challenging.
  • Automation of processes is critical for scaling up operations and meeting future business needs.
  • Training and continuous support help improve employee engagement for faster adoption of new processes.
Ihab Moawad, Vice President, Forescout, Middle East, Turkey, and Africa.
Ihab Moawad, Vice President, Forescout, Middle East, Turkey, and Africa.