Fredrik Reinisch joins Yas Plaza Hotels from Al Habtoor as Managing Director 

Yas Plaza Hotels has appointed hospitality veteran Fredrik Reinisch as its new Managing Director. Taking the helm at Yas Plaza’s six international hotel brands, Fredrik is bringing with him over 20 years of experience with leisure properties in the UAE region. Prior to his appointment at Yas Plaza Hotels, he has served as Complex General Manager for Al Habtoor City Hotel Collection and General Manager of Habtoor Grand Resort Autograph Collection, along with his stint as Regional General Manager of JA Resorts & Hotels for the UAE and Seychelles.

An ambitious and strategic business executive, Fredrik has proven abilities in strategic planning, revenue management, and project management, improving the efficiency of operations and implementing strategies and policies to optimize profitability.

He is also a driven project leader with extensive pre-opening, rebranding and refurbishment experience, leading the rebranding of Al Habtoor City into three different Hilton brands including the first ever luxury branded LXR by Hilton, Habtoor Palace, LXR.

Commenting on his new appointment, Fredrik shared, “I am truly excited to lead Yas Plaza Hotels and look forward to ensuring that the group continues to deliver the unforgettable hotel experiences it has become known for in the region. With additional enhancements planned and the new Cyan Beach experience launched for guests, Yas Plaza Hotels will truly be the only leisure destination on Yas Island with private beach access for guests to stay, play and enjoy.”

Fredrik’s appointment reinforces the commitment of Yas Plaza Hotels to create memorable moments through its luxury accommodations and award-winning dining and nightlife venues, along with delivering exceptional service to its guests and partners.

Yas Plaza Hotels offer guests the choice of six world-class hotels located in the heart of Abu Dhabi’s most exciting leisure and entertainment destination, Yas Island. Home to top hospitality brands, Radisson Blu, Crowne Plaza, Centro, Yas Island Rotana, Park Inn by Radisson, and Staybridge Suites with 1,760 Room keys, 21 Award-winning restaurants and bars, and 25 Meetings and events facilities, Yas Plaza Hotels offers the perfect stays for business, leisure or quality family time.