How AVEVA is driving industrial digital transformation with innovative platforms

Nayef Bou Chaaya, Vice President MEA, AVEVA

AVEVA empowers industry leaders to optimise value, efficiency and sustainability through our engineering, operations and data management solutions. From design to operations and analytics, industrial software has a crucial and significant role to play in the energy transition across many industries.

AVEVA is a pioneer in the value that digitisation has brought to industries. Its technology delivers data, resources, and insights that enterprises need to empower the modern workforce and yield optimal results. With tailored solutions, the vendor helps customers become more sustainable and profitable across engineering and operations, simultaneously maximising asset, production and supply chain capabilities.

Built on advanced technologies such as cloud, AI and the digital twin, AVEVA’s digital innovations are supporting industrial companies in improving performance while boosting value creation and business competitiveness as they decarbonise their operations. By harmonising operational data and insight, industrial clients can predict outcomes, provide guidance, and empower workers to act faster and with precision.

The combination of assets with connected devices, and by extension, the data captured for each of these assets, introduces the need for technology solutions to harmonise disparate data.

Due to these digital expectations, industrial companies are challenged with managing rising market complexity, disruptive technology, government regulations, and an ever-increasing demand for highly trained and skilled operators.

In an unpredictable business environment, enterprises are being forced to expedite the onboarding of solutions connected to data and automation in order to fulfil climate targets. A new operational paradigm must be adopted in order to expand connected worker capabilities.

“Our company is taking actions to embed sustainability into our operations, culture, and core business strategy. AVEVA is committed to leading on sustainable innovation and to working in partnership with others to make a more just, net-zero world a reality for the next generation,” remarks Nayef Bou Chaaya, Vice President MEA, AVEVA.

“One of our main objectives is to drive sustainability goals for customers and maximise their performance in the most environmentally efficient way. We believe that industries have a role to play in mitigating the climate crisis and we recognise our role in monitoring our impact on the environment and regulating our carbon footprint,” Bou Chaya continues.

As a global leader in industrial software, AVEVA is sparking ingenuity to drive responsible use of the world’s resources.

Product portfolio

Some of the flagship solutions that customers are deploying in the region include AVEVA Unified Operations Centre, AVEVA Operations Control, cloud, artificial intelligence, digital twin solutions, the PI System, and end-to-end value chain optimisation solutions.

AVEVA Unified Operations Centre is the foundation for real-time operational performance management providing closed-loop enterprise-wide visibility to optimise assets and operations. It converges OT and IT systems into a single pane-of-glass that contextualises actionable information to improve decision making, enhance collaboration, and support knowledge management and sharing.

AVEVA’s digital twin solution combines engineering data with real-time and transactional data across the entire asset lifecycle to deliver actionable and contextualised information for better and faster decisions, leading to improved operational and sustainability performance, increased reliability, and safer operations.

AVEVA’s end-to-end value chain optimisation helps redefine processes, enables deeper collaboration, reduces value leaks, sustains productivity, innovation and ultimately makes better and more robust decisions quicker across the operations lifecycle.

AVEVA recently launched the 2023 release of its operations control software, which is the first major coordinated release of our HMI, SCADA software portfolio, available in subscription purchase. It is the first of its kind in the industrial software sphere and simplifies day-to-day routines of teams by aligning workers around common digital threads of information, delivering the data and insights they need to drive growth at every level through increased efficiency, agility and reliability.

Mergers and acquisitions

Schneider Electric is a majority shareholder and strategic partner for AVEVA. Since the merger of AVEVA with the Schneider Electric’s industrial software business in March 2018, customers are enabled to achieve end-to-end digital transformation across the entire value chain and benefit from improved visibility and control across the entire industrial lifecycle. Schneider Electric and AVEVA have jointly collaborated on hundreds of implementations for customers around the globe.

In March 2021, AVEVA and OSIsoft merged to help industrial customers accelerate their digital transformational strategies by driving greater efficiencies, lower costs, deeper data-driven insights, sustainability, and business resilience. The combined portfolio brought OSIsoft’s data management together with AVEVA’s industrial software sparking ingenuity to drive responsible use of the world’s resources.

Integrating the PI System into AVEVA’s comprehensive software portfolio has created a truly unique, integrated data foundation that can drive big data, cloud and AI-driven insights to create meaningful business outcomes for customers.

In the power generation industry, the PI System is integrated with AVEVA Predictive Analytics to improve asset reliability. In the oil and gas sector, the PI System is integrated into AVEVA Unified Operations Centre for advanced visualisation to enhance collaboration and agility.

Additionally, the combination of AVEVA and OSIsoft offerings provides customers with a compelling digital twin capability. Empowering teams with easy cloud access to AVEVA’s powerful industrial software applications, combined with AVEVA Data Hub’s data sharing capability, delivers a powerful paradigm for utilising digital twins in both plant and remote sites.

Digital transformation

Cloud is a necessity for digital transformation that accelerates time to value, increases collaboration, and even reduces costs for regional enterprises. Through AVEVA Connect, our trusted industrial cloud platform, we help our customers drive innovation, growth and sustainability to meet the unique needs of the industrial sector.

AVEVA Connect is an open and agnostic platform that can be scaled up or down to support business flexibility while enabling a more collaborative and efficient industrial ecosystem. Customers can also leverage SaaS capabilities through the platform to create an industrial hybrid-cloud architecture that maintains the robustness of their industrial applications.

AVEVA Connect has been strengthened with the addition of powerful industrial data-sharing capabilities for hybrid SaaS solutions unlocked by AVEVA Data Hub. AVEVA now offers a common cloud-connected information infrastructure that our customers and partners can leverage to build valuable applications and meet their most difficult sector-specific challenges.

Earlier this year, AVEVA Data Hub was launched with a SaaS offering, which enables businesses to gain operational efficiencies, boost sustainability and drive digital transformation with data sharing capabilities. Data is the accelerator of the connected economy, and our open and agnostic solutions leverage customers’ existing investments and enable a connected community across the ecosystem.

Last year, AVEVA Operations Control was launched as an AVEVA Flex subscription offer. AVEVA Operations Control delivers a game-changing mix of cloud, on-premises and hybrid solutions across AVEVA’s entire industrial portfolio.

With AVEVA Operations Control, customers can increase or reduce their software licensing based on their activity levels. Customers are well positioned to integrate this data through the three core packages of AVEVA Operations Control: Edge, Supervisory and Enterprise.

AVEVA is the only industrial and infrastructure software vendor to offer full portfolio coverage under subscription.

Digital twins also forms a major part of the solution. Digital twin technology is increasingly being utilised by organisations as part of their digital transformation journey, and AVEVA provides a practical and efficient way of creating, integrating, and maintaining digital twins to facilitate improved ways of working.

“Our digital twinning, in combination with a cloud-first approach and asset performance management technology, elevates plant efficiency and performance optimisation,” says Bou Chaaya.

AVEVA Predictive Analytics software enables operations and maintenance personnel to be more proactive in their work; instead of shutting down a section of the plant immediately due to a hitch, the problematic situation can first be assessed.

It provides early warning notification and diagnosis of equipment issues well in advance of failure. For asset-intensive industrial organisations, this increases reliability while reducing operations and maintenance downtime and related expenditures.

“AVEVA offers organisations a holistic asset lifecycle view, and our capabilities are a perfect fit for industry operators seeking to digitally transform their operations,” says Bou Chaaya.

Energy and sustainability

To cut carbon emissions, businesses must use energy more effectively and less frequently. Despite how simple it may seem, it can be increasingly challenging, particularly in the absence of reliable data. Artificial intelligence, big data, and digital technologies now have the potential to hasten the transformation of enterprises toward sustainability.

AVEVA has been instrumental in assisting companies in creating energy-related roadmaps and solutions that lower greenhouse gas emissions. The transition towards low-carbon energy is a growing market and this is a major business opportunity for AVEVA.

“As a leader in industrial software, we are proud to help our customers use digitalisation to build more resilient businesses and prepare to thrive in a low-carbon future,” says Bou Chaaya.

Through software, AVEVA aims to help customers save up to 30% in energy costs and lower their emissions by up to 15%. Fuelling economies with clean energy and replacing coal, gas and oil-fired power stations with renewable energy sources such as wind or solar farms is another pivotal facet in our approach.

Companies must partner together on sustainability through co-innovation, complementary production across the value chain, and sharing best practices using the latest technologies. AVEVA proposes a systemic platform called the Connected Industrial Economy, a data-led network that links enterprises along a digital data thread that can drive exponential, sustainable growth across the entire ecosystem.

“Our collaboration with our partners such as Schneider Electric and Microsoft enables us to advance our sustainability outcomes; these leaders in innovation share our values, and we know that our software has the potential for a greater reach and impact because of how it is deployed,” points out Bou Chaaya.

“We joined Schneider Electric and many of our customers and partners as signatories of the United Nations Global Compact, and we have also invested in membership of BSR,” he adds.

AVEVA has made commitments to fighting climate change, which include achieving net-zero emissions across our operations (Scopes 1 & 2) by 2030, joining Race to Zero and committing to 1.5°C-aligned Green House Gas emission reduction targets across all scopes in line with Science Based Targets initiative (SBTi) criteria. AVEVA became one of the world’s first companies in its sector to have its net-zero commitments validated by the SBTi.

AVEVA joined 2030Vision, a World Economic Forum initiative that seeks to fast-track technology to advance the global goals and accelerated sustainability-related R&D efforts.

Regional focus

AVEVA is proud to be a part of revolutionary technological advancements in fields such as cloud and artificial intelligence. It has a number of big projects underway in the Middle East across different industries including energy, infrastructure, manufacturing, and power.

  • AVEVA signed a MoU with the UAE’s Ministry of Industry and Advanced Technology to join forces with 11 other organisations to form the Industry 4.0 Champions Network, which also includes our key partner Schneider Electric.
  • AVEVA will fully support the ministry’s initiatives to establish 100 lighthouse businesses by the year 2031, which the World Economic Forum refers to as fourth industrial revolution organisations.
  • Initiative will concurrently accelerate the digitisation of the UAE’s various industry verticals, within manufacturing in particular.
  • Aramco and AVEVA announced their intent to join forces in a strategic partnership inside Saudi Arabia, that would be centred on advancing sustainability through digital transformation in the region.
  • By 2030, the agreement might result in the creation of up to 300 new high-skill jobs in the Kingdom.
  • Implementation of advanced predictive analytics technology across Aramco’s operating facilities: This would be one of the largest deployments of such technology in the region and our main goal is to further improve the reliability, performance, and safety of Aramco’s operations.
  • Build the largest digital hub in the Middle East with R&D capabilities: Primary focus areas would be utilising digital technology to enable the development, implementation and execution of blue hydrogen and decarbonisation facilities in Saudi Arabia, in line with the Kingdom’s energy transition strategy.
  • The AVEVA Digital Twin technology, is intended to be a key offering for customers in the region through this new hub.
  • The new hub would contribute to enriching Saudi Arabia’s knowledge economy incorporating world-class research at prominent universities across the Kingdom.
  • AVEVA also holds internal innovation events and hackathons throughout the year to foster and develop new concepts that will enable us to build sustainability into future industries.

“At AVEVA, we offer a number of apprenticeships and internships each year because we recognise that the next generation is crucial in driving sustainable innovation, and that we must support them to the best of our capabilities so that they can achieve beyond ours,” reflects Bou Chaaya.


Use cases

Cities in the GCC region and around the world are now growing at an unprecedented rate, hence digital twins are imperative for the successful management of the environmental impact of construction.

AVEVA works with customers by making cities smarter – Nava Raipur, Namchi and Kohima in India, for instance, where our data is powering new communities and helping these cities thrive. At Gwinnett County Water (8000+ mile network) a single source of data helps optimise water purification, and monitors and prevents outages before they happen, further maximising efficiency and improving sustainability.

AVEVA also supports global biofuels leader, Neste – who have implemented the AVEVA Unified Supply Chain in the cloud, where the team manages model-building, and production planning in one digital space, allowing them to make quick decisions from anywhere in the world. Production is optimised and Neste is simultaneously achieving their target to become carbon neutral by 2035, as emissions are reduced from the conventional refining and production of renewable diesels with this solution.

AVEVA works closely with top energy companies, food and beverage manufacturers, and power and utilities majors in the Middle East, as well as on infrastructure projects, especially building smart cities, smart campus across the region.

Many energy majors, power and utilities companies, have been using AVEVA Unified Operations Centre as their remote operations centre or a command-and-control centre. ADNOC’s Panorama Unified Operations Centre, for instance, enables savings between $60M to $100M through optimised operations.

AVEVA also works with manufacturing, CPG, chemicals, mining and water, wastewater industries in the Middle East and Africa.


Metaverse

AVEVA has already demonstrated customer success with the building blocks of the industrial metaverse: from the digital twin and the industrial internet of things to connecting workers and supporting them with artificial intelligence-infused analytics and simulation, multi-device experiences.

Industrial cloud platform, AVEVA Connect, gives customers a head-start on approaching the business challenges of the future and supports them to provide the best multi-experience guidance for teams.

When this data is contextualised into insightful information and securely shared with partner enterprises, it opens up an ecosystem that delivers additional value gains for every player. We call this the Connected Industrial Economy.

As the foundation of the data-sharing economy, this ecosystem leverages enterprise data across teams, borders and organisations to optimise efficiency and drive sustainability, and will constitute a key layer of the industrial metaverse – a fully-immersive environment where businesses will be able to collaborate, share data and interact in real-time.


Key takeaways

  • AVEVA aims to help customers save up to 30% in energy costs and lower their emissions by up to 15%.
  • AVEVA recently launched the 2023 release of its operations control software, which is the first major coordinated release of HMI, SCADA software portfolio, available in subscription purchase.
  • Schneider Electric and AVEVA have jointly collaborated on hundreds of implementations for customers around the globe.
  • In March 2021, AVEVA and OSIsoft merged to help industrial customers accelerate their digital transformational strategies.
  • The combined portfolio brought OSIsoft’s data management together with AVEVA’s industrial software.
  • AVEVA Connect is an open and agnostic platform that can be scaled up or down to support business flexibility.
  • AVEVA Connect has been strengthened with the addition of industrial data-sharing capabilities for hybrid SaaS solutions.
  • AVEVA Data Hub was launched with a SaaS offering, which enables businesses to gain operational efficiencies.
  • AVEVA Operations Control was launched as an AVEVA Flex subscription offer.
  • AVEVA Operations Control delivers cloud, on-premises and hybrid solutions across AVEVA’s entire industrial portfolio.
  • Customers are well positioned to integrate data through three core packages of AVEVA Operations Control: Edge, Supervisory and Enterprise.
  • AVEVA Predictive Analytics software enables operations and maintenance personnel to be more proactive in their work.
  • AVEVA Predictive Analytics can forecast and determine the remaining useful life of assets once an anomaly is detected.
  • AVEVA aims to help customers save up to 30% in energy costs and lower their emissions by up to 15%.
  • AVEVA proposes Connected Industrial Economy, that can drive exponential, sustainable growth across the entire ecosystem.
  • AVEVA is the only industrial and infrastructure software vendor to offer full portfolio coverage under subscription.
  • Schneider Electric is a majority shareholder and strategic partner for AVEVA.

The vendor has built its digital software platforms using technologies such as cloud, digital twins, AI, IoT, analytics, big data, mixed reality.

Nayef Bou Chaaya, Vice President MEA, AVEVA
Nayef Bou Chaaya, Vice President MEA, AVEVA.

This content has been sponsored by the vendor.