Journey from holding executive positions to owning a brand

Lana Therese Alrichan, Consultant and Co-Founder, Kite Partners Consultancy.

At the age of 29, I was humbled to hold a management position within a global media agency, sitting across one other female within the management team. Having later worked in a UAE owned company, I was again grateful to be amongst the 7 members of the management team. Both these experiences have proven that as a female, you can be empowered to reach executive positions both in the UAE and globally. Additionally, I was thankful for the opportunity to sit amongst such talented individuals across the Dubai Holding network who treated me with the highest respect.

I am now proud to be the owner of Kite Partners, which is led by myself and one other exceptionally talented female. Together we have created a brand that holds its own in the UAE and across the UK and Australia via our global partnerships.

Most challenging

Balancing the pitch process along with completing work for existing clients. It is challenging to be splitting time among bringing in new business while maintaining the highest standards for current clients and projects.

Most engaging

Being able to manage and run your own agency and having the ability to truly create work to be proud of. I believe the MBA at Strathclyde Business School has allowed me to excel at what I do, especially in terms of strategy and the frameworks we have developed on the back of that knowledge.

Being Australian of Syrian origin and fluent in Arabic has also been truly rewarding, as it gave me the opportunity to connect and collaborate well with Emiratis. I have felt truly welcomed in the UAE which I now call home.


Lana Therese Alrichan, Consultant and Co-Founder, Kite Partners Consultancy

Alrichan holds responsibility for all advisory services which Kite offers across its international office network in Dubai, Sydney and London. She is passionate about combining strategy and marketing. She has spent 15 years setting world-class standards in business strategy development and evaluation, business planning and implementation, along with a resilient history in marketing and advertising. She is also the Chair of the Alumni Committee at Strathclyde Business School UAE where she completed her MBA.