Kerzner promotes Brett Armitage to CCO to drive innovation, culture, relationships

Kerzner International, owner of Atlantis Resort and Residences and ultra-luxury One and Only Resorts brands worldwide, has announced the promotion of its key executives. Brett Armitage has been promoted to the new role of Chief Commercial Officer for Kerzner International. He will lead all commercial functions of Kerzner International, overseeing Global Revenue, Distribution, Communications, Marketing and Sales.

Armitage has transformed global sales at the company by introducing dynamic new ways of working including intelligent, innovative technology, building a commercial culture and nurturing impactful relationships around the world. He is also responsible for the successful launch and integration of new resorts, as Atlantis and One and Only continues to strategically grow around the world.

Armitage has had an accomplished and distinguished career in sales and marketing. Joining Kerzner International in 2007, he successfully launched the iconic Atlantis, The Palm in Dubai, solidifying the resort as the world’s most foremost entertainment destination. In 2013, his role expanded to oversee the entire portfolio, leading Atlantis and One and Only Resorts worldwide and driving the integration of new resorts into the Kerzner sales structure.

Kerzner International, through its subsidiaries, is a global developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and gaming experiences. Kerzner’s flagship brand Atlantis, includes Atlantis, The Palm, Dubai, a 1,500-room, water-themed resort on The Palm, overlooking the Arabian Sea and mainland Dubai and Atlantis, Sanya Hainan in China; and in development, The Royal Atlantis Resort and Residences in Dubai; and Atlantis Ko Olina in Hawaii in the United States.

Under the One and Only brand, Kerzner manages some of the most top-rated ultra-luxury resorts in the world, located in Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda and Australia. Mazagan Beach and Golf Resort, a 500-room destination golf and casino resort in Morocco, is also operated by Kerzner.