Leveraging technology to drive retail excellence

While technology is helping the retail business to scale and become efficient, boutiques will always require the human touch as the differentiator.

Al Samadi Group is comprised of two main business sectors, Al Samadi Retail and Al Samadi Restaurants. Some of the retail brands are Forever Rose London, a luxury concept that sells long-life roses and diamond jewellery, Wired Up, offering on the spot customisable jewellery at key locations in Dubai, and Juicy, a haircare concept from New York. 

Brands under Al Samadi Restaurants include Big Smoke Burger, a gourmet approach to the fast-casual burger segment in which Al Samadi Group holds the exclusive franchise rights and the Chickery, a pioneer in fast-casual gourmet food that is convenient and affordable. 

Technology is essential for business growth. At Forever Rose London it was necessary to implement certain programmes in order to best track logistics and to keep track of inventory. Technological advancements have allowed for systematic growth, a fundamental element to any company’s progress. Through online platforms, such as the website, Forever Rose London has been able to penetrate markets that were once unreachable, such as Australia. 

Technology, namely the Internet, has changed the way business is done. It has introduced opportunities and made it convenient for any business to flourish. 

Al Samadi Group has grown to be an organisation that values innovation and visionary entrepreneurship. Hence why we scour the globe looking for the finest retail and restaurant brands with the potential to thrive in the UAE. With the transformation to a more digitised structure, it has given the company the ability to seek out new opportunities and deliver robust business approaches to the Middle East. The journey has been impactful in the building of Al Samadi Group and its company policy and instilling its set of values.

Al Samadi Group’s plan for the next few years is to focus on the online platform and to develop a customer-friendly application that makes the buying process easier. The aim is to transform the Forever Rose shop into a digital platform and to create a seamless customer experience which mimics the physical stores and the level of service provided. 

With Forever Rose London being a company, which cements the notion of everlasting love for those passionate about romance and luxury, imagery is the main focal point, which is now being translated in terms of the company’s website and application. In order to best showcase the pieces and for the online consumer to get a true feel of the product, the picture is worth a thousand words, so to speak. 

Technology has helped Al Samadi Group to explore and evolve into new markets, thriving into the successful organisation it is today. However, regardless of the growth in e-commerce technologies, the boutiques are an essential part of Forever Rose London, with human interaction being an important element to the customer experience and one that cannot be replicated with technology yet. 

Highlights 

• Al Samadi Group has grown to be an organisation that values innovation and visionary entrepreneurship.

• Human interaction is an important element of customer experience and one that cannot be replicated with technology yet. 

• Al Samadi Group’s plan is to focus on the online platform and to develop a customer-friendly application.

By Ebraheem Al Samadi, CEO Al Samadi Group and Forever Rose London.