Managed services key part of operator transformation

Eva Andren, Head of Managed Services, Ericsson Middle East and Africa.

Digitalisation, coupled with new technologies such as IoT and 5G, offers tremendous potential to enterprises and industries for delivering greater efficiencies, productivity, customer experiences and more. In fact, within five years, more than four billion devices are expected to be connected via cellular technology alone. 

Cars, robots, shipping containers, agricultural fields – the possibilities seem limitless. Still, with great possibilities come great questions: How to connect? How to maximise value? How to break boundaries and create 5G enabled businesses? The fact is, transformation is dependent on developing secure and standardised connectivity platforms. Only this will enable operators to bring new value to new customers based on new solutions.

Ericsson helps service providers prosper in the digital economy. From enhancing the way, you engage with your customers to automating operations, we are helping service providers reach new levels of programmability, access and agility – levels that digital natives call home.

Today, the question most service providers have is how to start going digital. With the introduction of 5G and all the business opportunities enhanced or created with 5G, it is no longer an option to maintain the same operations or technologies in OSS, BSS and the core network. Ericsson’s solutions help service providers to automate, manage, and orchestrate hybrid networks in real time, while they engage digitally with customers and monetise improved customer experiences.

There is no single recipe for success across the ICT industry. But the mobile operators who have most successfully turned the extraordinary demand for mobile data over the past few years into profitable revenue growth show remarkably similar behaviors in seven key areas. We call these seven common traits Growth Codes – namely network strategy, user experience, brand positioning, monetisation, ecosystem, strategic planning and operations. 

Technologies such as managed services can play an important role in transforming operators into digital telcos and improving end-user experience. Evolving end-user services, behaviors and expectations are placing increased demands on the networks and posing new challenges for operators. Ericsson helps operators to overcome these challenges by adding new capabilities, moving from a reactive to a proactive approach, monitoring service experience and improving efficiency.

Innovations like autonomous driving and connected vehicles are good examples of change makers.

In the near future, both technology and telecom companies, like all companies in every sector, will need to reinvent themselves to stay relevant. Business heads need to facilitate new business development, and build and incubate a continuous pipeline of opportunities to create new business and develop big growth areas.

Communication service providers all around the world have chosen to deploy 5G using Ericsson’s network technology. Commercial 5G networks are starting to go live across the world. This new communication technology brings new capabilities that will create opportunities for people, businesses and society. 


Highlights 

  • Managed services play an important role in transforming operators into digital telcos and improving end-user experience.
  • Both technology and telecom companies, like all companies in every sector, will need to reinvent themselves to stay relevant.
  • Innovations like autonomous driving and connected vehicles are good examples of change makers.

By Eva Andren, Head of Managed Services, Ericsson Middle East and Africa.