Munich Tourism participated for the 25th year at the Arabian Travel Market, raising awareness of the region with travel partners and agents from Gulf countries and further developing existing relationships. The GCC features in the top five most important foreign markets for Munich, underscoring its importance as one of the most popular sources of travelers.
Munich Tourism’s partners at the show included hotels, destination management companies (DMCs), and medical tourism. The city’s three five-star hospitality partners, Bayerischer Hof Munich, Sofitel Munich Bayerpost, and Louis Hotel Munich, along with the apartment hotel Central Hotel Apart, were also present. DMCs included Studiosus Incoming and Emissa Travel, along with Breuninger, a recently launched luxury department store in Munich, representing the luxury shopping experience and showcasing a plethora of things to do in the German city. In addition, Munich has also been an important destination for medical tourists from the GCC, and to cater to this audience, there are two suppliers from this segment, which are Oberberg Clinics and Seralux.
Clemens Baumgärtner, Head of the Department of Labor and Economic Development and as such responsible for tourism in Munich, said: “We have been loyal participants of the Arabian Travel Market for over 25 years, and the event is a lynchpin in our annual international plan, particularly as we witness the growing interest of GCC-based travelers in Munich. At ATM, we strengthened our existing relationship with the region’s travel partners and built new ones.” Baumgärtner added: “We welcome GCC travelers to Munich to explore the city’s wonders and experience its incredible tourism offerings; be it for leisure, business, or medical visits, Munich caters to and welcomes all types of travelers.”
Munich Airport was also a major feature within the wider Munich Tourism booth and highlighted its state-of-the-art facilities, efficient operations, and exceptional services that make it an ideal choice of destination for travelers from the Arab world. Traveling to Munich has become much easier with numerous non-stop services from Abu Dhabi, Dubai, Jeddah, Riyadh, Kuwait City, Doha, and Muscat.
Florian Poetsch, Director Route and Passenger Development at Munich Airport, said: “Participating at ATM is one of our annual highlights. It provided us the opportunity to display our exceptional services, such as our dedicated Arabic-speaking staff, Halal food options, prayer rooms, and a range of special services that we know are attractive to this region, such as the ‘VIPWing’ First Class Terminal.” Poetsh added: “We welcome Arab travelers and offer them a unique and unforgettable experience at Munich Airport, with everything they need to make their journey comfortable and enjoyable.”
Munich has always been a sought-after destination, especially for the Gulf region, as guests have appreciated its charm, excellent infrastructure, service orientation, moderate climate, art and culture, leisure fun for families, exclusive stores, the best medical care, a large selection of four- and five-star hotels, restaurants for every taste, numerous green parks and gardens, and short distances. The Bavarian capital offers everything visitors could wish for and with the highest quality. With safety being of the utmost importance, Munich assures easy and safe access throughout the city.
Some of the must-see places and experiences in Munich include the Deutsches Museum, the world’s largest technology and science museum, which has recently reopened to the public after undergoing a rigorous renovation spanning seven years. It houses 19 new permanent exhibitions on 20,000 square meters, from astronautics to classical optics, from chemistry to robotics, and from the Kids’ Kingdom to health.
Visitors can enjoy incredible 360-degree views of the entire city from the Tower of the Neues Rathaus (New Town Hall), located on Marienplatz (main square), where a lift takes visitors up 85 meters high. It has recently become possible to visit it. Further, the almost 100-meter-high south tower of Munich’s Frauenkirche (cathedral) is now open to visitors again after ten years. The ascent to the tower starts at the south chapel, giving a spectacular view to the visitors who can look out in all directions from 16 windows in the tower dome.
Animal lovers and families can visit the Munich Hellabrunn Zoo throughout the year. Additionally, visitors can book and explore the Zoo with a private tour, have a rendezvous with their favorite animal, or participate in a workshop to conquer their fear of spiders and snakes. The Zoo is one of the most renowned scientifically led zoos in Europe and is home to more than 500 animal species that live in a unique natural paradise in the beautiful Isar Meadows conservation area.
The Flower Power Festival, an 8-month-long festival, runs until October with its motto, ‘Celebrating nature in the city’. More than 200 organizers display their creativity and turn Munich into a veritable flowering frenzy, giving an incredible experience to its visitors.
Finally, visitors can also take a day trip by boat to Bavaria’s second-largest lake, Starnberg. Guests can either hire a private boat or opt for themed tour packages of the area’s stately homes, culinary explorations, and romantic moonlit tours. Further, visitors can also choose from electric boats for the leisurely to stand-up paddles for the sporty; everything is available.