Printing is a key part of workflow in new normal

Neil Colquhoun, Vice President, CISMEA and Professional Displays at Epson

In the digital workplace, organisations need to integrate print into new workflows that prioritise digital services to gain a competitive edge. One of the biggest challenges is that people will print when they want to print. Organisations need to adapt their corporate culture to change their behaviour.

The office of the future is expected to look different than the office of today. Not only because of social distancing requirements, but also because of organisations reimagining workflows and processes around digital to enhance agility, collaboration, performance, and customer-centricity. 

However, the more information we share, means the more materials needed to print – with printers playing a central role in the increasingly document-centric workplace, especially in legal, medical, and financial services.

Organisations are shifting from a culture of print everything to print what matters most – with a workload that is centred on the document. Print is most powerful when combined with digital media. Millennials actually use print more than any other adult age group, understanding that print media stands out and breaks through the noise.

There is no doubt that the recent months have changed the way we live and work, especially with social distancing practices. The Middle East market is now looking for technology that helps remote workers and students stay connected, as well as being flexible, cost-effective, and eco-friendly.

Digital transformation is an opportunity for organisations to enhance and change existing business models and consumption patterns. Middle East organisations that make simple switches to innovative technologies can save time, money, and energy and become more environmentally sustainable. 

From a document management standpoint, organisations can automate processes and extract data for business uses and applications. Take the example of invoices. 

An organisation may receive invoices in paper and digital formats. With the help of document capture and scanning technology, it is possible to capture all the necessary data from the invoices and upload into the firm’s accounting system for processing, and also store that data in another business system.

Similarly, any matter related information coming into a firm’s mail room can be scanned, the case numbers from the documents captured and saved into the appropriate areas in the case management system. Scanning and emailing documents can also reduce touchpoints and foster social distancing.

As malls, retailers, hotels and resorts reopen, experiential technology could play a major role in business transformation to win back customers and guests. 

Supporting hospitality organisations, museums, and visitor attractions to differentiate customer experiences with more impactful signage and experiential immersive displays, Epson has recently expanded its laser projector line-up with six new projectors for retailers.

Retailers can also benefit from Moverio smart glasses which is a unique solution that allow customers in-store to virtually try on or test out different outfits or accessories without touching them and also allows a sales assistant by wearing a Moverio smart glass to broadcast exactly what he or she sees in-store to a customer browsing online for 1:1 demo. 


Neil Colquhoun, Vice President, CISMEA and Professional Displays at Epson
Neil Colquhoun, Vice President, CISMEA and Professional Displays at Epson.

Key takeaways

  • The office of the future is expected to look different than the office of today.
  • Organisations are shifting from a culture of print everything to print what matters most.
  • Print is most powerful when combined with digital media.
  • Millennials actually use print more than any other adult age group.