IT consultancy firm RheinBrücke has entered a partnership with Epicor Software, to offer Epicor ERP in the RheinBrucke ME cloud to the Middle East market. The new offering enables businesses to innovate, reduce costs, and boost operational efficiencies. The solution offers several advantages, such as lower capital requirements to access innovation, scalability, shorter deployment times for better returns on investment, reduced infrastructure costs, trimmed operating expenses, and world-class security.
In attendance at the launch event were His Excellency Sheikh Mohammed Bin Faisal Bin Khalid al Qassimi, His Excellency Jamal Saif Al Jarwan, Secretary-General of the UAE International Investors Council, and His Excellency Sheikh Mohammed bin Saqr Al Nuaimi, Undersecretary for Support Services at the Ministry of Human Resources and Emiratisation and other dignitaries across the region. RheinBrücke and Epicor also signed an agreement to offer products for Ajman Chamber of Commerce and its members.
The latest forecast by Gartner projects IT spending in the EMEA region to total $973 billion, AED3.6 trillion in 2019, an increase of 2% on the estimated spending of $954 billion AED3.5 trillion in 2018, as more organisations experiment with new technologies in a bid to spur innovation and revolutionise the customer experience. In the GCC region, the UAE is the most active adopter of cloud computing. Research firm IDC predicts spending on public cloud services in the country will almost quadruple over the next four years, surging from AED439 million in 2017 to AED1.51 billion in 2022.
His Excellency Mohamed Hassan Al Noman, Chairman Rheinbrucke Middle East said at the event: “Across the world, we are witnessing the adoption of cloud computing as an enabler of new technologies, such as artificial intelligence, big data analytics, and the Internet of Things. We are excited to launch a new cloud-based ERP offering with Epicor, a leading software provider with a proven track record, over 20,000 global customers and 70 products that span the entire value chain. The partnership between Epicor and RheinBrucke will open new opportunities for growth, especially in this region that is ripe for digital transformation and keen to stay ahead of the curve in today’s digital age.”
Vetri Selvan, Managing Partner and CEO of RheinBrücke, said: “Partnering with Epicor was a strategic decision as this alliance means both parties can achieve more not just in the immediate term, but looking ahead. We look forward to supporting businesses in the Middle East in their digitisation journeys, so that they remain competitive and agile in today’s competitive global landscape.”
“Andy Coussins, SVP and Head of International Sales at Epicor, said: “All industries today need digital solutions to remain relevant and drive growth. We are delighted to support RheinBrücke as it launches Epicor ERP in the RheinBrücke ME Cloud. This partnership further extends our Cloud offering for the Middle East and helps support the UAE’s transition towards a knowledge-based economy in line with the UAE Vision 2021.”
The launch event featured a dynamic panel discussion, entitled Data is the New Oil. Anders Sulbæk, General Manager at FLSmidth, Rich Murr, Chief Information Officer at Epicor, Suresh Chandrasekharan, Chief Solutions Architect at RheinBrücke, and Miguel Angel Villalonga, VP Cloud and Data Centre at Etisalat Digital, joined Epicor’s Andy Coussins on the panel.
In addition, the RheinBrücke Pinnacle Awards of Excellence were held to pay tribute to individuals and companies.
The winners are as follows:
- Outstanding Contribution to Society category: His Excellency Sheikh Mohammed bin Saqr Al Nuaimi, Assistant Undersecretary of Support Services at the Ministry of Human Resources and Emiratisation.
- Contribution to the Economic Ecosystem category: His Excellency Jamal Saif Al Jarwan, Secretary General of UAE International Investors Council and His Excellency Mohamed Amiri, CEO of Ajman Bank.
- Excellence in Technology category: His Excellency Abdulqader Obaid Ali, Smartworld CEO and His Excellency Muammar Al Rukhaimi, Etisalat Technology CEO.
- Outstanding Contribution to Society category: Dr Ahmed Emara, Psychologist, Motivational Speaker and Happiness Expert.