Road to gender equality is still long, needs global effort
In my opinion, there is no better time for women of all ages to consider a career in the tech industry. Things have evolved positively over the few years of my career, and equality seems to get higher and higher on many tech CEO’s agendas, that can be celebrated. At Salesforce, equality is a core value. Our Equality groups as well as our yearly equal pay assessment are two examples of how Salesforce is addressing the topic.
But there is a lot of work to be done and women are still underrepresented in the industry. To truly advance gender equality, we must consider the entire employee lifecycle, from reskilling the female workforce, to adopting inclusive hiring practices, investing in development and providing leadership opportunities.
Most challenging
Attending many meetings where a vast majority is of males, especially at management or executive level, is a daily reminder that the road to gender equality is still long and will take a global effort. With some effort, business can be the greatest platform for positive change, and together, we can create a more inclusive society than we had before, where everyone feels represented, heard, and valued.
Most engaging
At my scale, being empowered and encouraged to build a diverse team and to support the growth of some fantastic individuals is the most satisfying aspect of my role. I feel that Salesforce provides the right environment to be inclusive and Equality is a core value that drives a lot of decisions. There is still a lot to achieve but I am proud to play a modest part towards this positive change.
Alice Grasset, Head of Marketing – Emerging Markets, Salesforce
As the Head of Marketing for the Middle East and Africa at Salesforce, Grasset has been leading all aspects of field marketing regionally, including Demand Generation, Content Marketing, Digital Marketing, Events, Executive Engagement and Account-based Marketing. Her team has played a critical role in the hyper-growth of Salesforce in those markets.
