Saudi Arabian power utility Marafiq partners with SAP for digital transformation
The Saudi Arabian utility sector is undergoing digital transformation to optimise operations, modernise infrastructure, and reshape offerings, aligned with Saudi Vision 2030. The Saudi Arabian utilities provider, Marafiq, has embarked on enhancing its digital intelligence with SAP. Digital transformation presents a strong growth opportunity in leveraging innovative approaches and refreshed business directions.
Marafiq provides power and utility infrastructure to industrial cities within Saudi Arabia, which hosts some of the world’s largest hydrocarbon conglomerates in Yanbu and Jubail. Marafiq plays a prominent role in powering the next-wave of growth for the Saudi Vision 2030 industrial ventures through the establishment of intelligent, digital power, and utility facilities.
Ahmed Al-Khars, Marafiq’s General Manager of Information Technology, highlighted that, “The Saudi Arabian utilities, including Marafiq, must focus heavily on digitalising power generation, water production, and waste-water recycling to enable the Kingdom’s ambitious economic plans, especially for the energy-intensive industrial cities. Our digital transformation with SAP aims at preparing us for the changing future to be the provider-of-choice for the industrial sector in the Kingdom and lead spearing sustainable, reliable and cost-effective power and utility services for them.”
Khaled Alsaleh, Managing Director SAP Saudi Arabia, believes that, “Marafiq’s growth strategy and its leverage of digital transformation would further solidify its leadership in the Kingdom’s energy ecosystem.”
Mosab Saleh Al-Moaily, Manager Information Technology and Project Leader, Marafiq, emphasized, “Information Technology is no longer a business enabler alone but also a driver for digital innovations in the digital world.” He further said, “SAP’s integrated, industrial digitalisation capabilities would accelerate our business performance, infuse intelligence into our operations, and advance our customer experiences.”
Abdurrahman Atiqullah, Energy Industry Digital Transformation Leader, SAP Saudi Arabia, concluded: “By converting into an intelligent, digital-utility enterprise, Marafiq would achieve enhanced customer-centricity, greater productivity and excellence, better visibility across its industrial and corporate functions, and foster valuable business innovations, which will collectively support differentiating Marafiq’s growth within the Kingdom’s evolving energy ecosystem.”
Key takeaways
Strategy
Marafiq plays a role in next-wave of growth for industrial ventures through establishment of intelligent, digital power.
Execution
Marafiq is part of the first power and utility businesses in Saudi Arabia to sign a digital transformation partnership with SAP.
Cash
The Saudi Arabian utility sector is undergoing digital transformation to optimise operations, modernise infrastructure, reshape offerings.
