Steer-by-wire technology vehicle manufacturer Canoo enters Saudi Arabia through GCC Olayan

Canoo signed an exclusive agreement with GCC Olayan, a multi-national subsidiary of Olayan Saudi Holding Company, for sale, service, and distribution of Canoo fleet solutions in Saudi Arabia. GCC Olayan has been a distributor of premier brands in Saudi Arabia for more than 75 years and is the founding company of the global Olayan Group.

The first phase of the agreement is for the sale, distribution, service maintenance, and repair of Canoo vehicles. Additionally, Canoo and GCC Olayan will also work to develop a joint venture to launch a digital vehicle ecosystem for service maintenance repair, local assembly, and eventually manufacturing.

“It has been an honor to work with the Olayan group companies over many years. Our agreement to bring Canoo’s award-winning vehicles to the region is grounded in our mutual commitment to customer service. The Olayan Group is a global business leader with decades of experience in distribution partnerships with some of the world’s leading brands and they are a proven partner to support EVs in the region,” said Tony Aquila, Chairman & CEO at Canoo.

Canoo vehicles are built on the company’s proprietary multi-purpose platform (MPP) architecture that integrates all high-tech components such as the motors, battery module, and other critical driving components. Engineered with true steer-by-wire technology, Canoo vehicles have reduced moving parts and cabin intrusion, resulting in more usable interior space, better driver ergonomics, and the addition of a panoramic window to improve road visibility. The modular design also facilitates the ability to localize the offering and provides for a scalable local manufacturing approach.

Since 1947, GCC Olayan has been one of the pioneers in transforming the Saudi market in various industries and representing many well-recognized global brands in heavy, medium and light vehicles, construction equipment, oil and gas, power generation and other various sectors, all of which have contributed to the development of the Kingdom’s infrastructure.

Under Saudi Arabia’s Vision 2030, the Kingdom has set an ambitious course for electric vehicle adoption and sustainable mobility solutions. Canoo’s award-winning vehicles and advanced mobility digital solutions will uniquely address the market for purpose-built vehicles to meet fleet needs, in the industrial, transportation, delivery, tourism, retail sectors, and beyond.