Sports ambassadors representing mental strength, innovative style

Promising young players disrupting the tennis rankings, including Felix Auger Aliassime, Alex de Minaur and Frances Tiafoe, are the most recent additions to the TAG Heuer team. They join existing brand ambassador Denis Shapovalov. TAG Heuer’s campaign highlights the mental strength, dynamic and innovative playing style, and youthful energy that have taken them to where they are today. Strength, power and determination can only get a player so far in their game. Precision and the right equipment are essential to taking home the trophy.

Denis Shapovalov, a 20-year-old player from Canada, burst onto the international tennis scene in 2017 by defeating Rafael Nadal at the 2017 Montreal Masters. Alex de Minaur is a 20-year-old Australian player who is currently the top-ranked male singles player in his country. Canada’s 19-year-old Felix Auger Aliassime has already racked up several impressive career highlights. Frances Tiafoe, is the fourth-best American and the highest-ranking American in his age group.

By selecting promising players whose professional careers have only just begun, TAG Heuer focuses on supporting and drawing attention to the next generation of talent and the most important players to watch. The Swiss watchmaker not only supports individual players, but has also partnered with the Italian Tennis Federation to become the Official Watch provider and Official Timekeeper of the Next Gen ATP Finals.