Top-down vision critical for successful transformation

Vishal Manchanda, Regional Manager, Proven Consult.

Digital anatomy has influenced all industries, irrespective of their size and location. We live in the digital age, and it is safe to say that digital transformation is now becoming the backbone of businesses across the globe. To stay rooted and have a firm hold on the market, organisations such as ours and many others must align their business strategies with the digital era. 

Technology is critical to an organisation’s growth, whether it is an e-commerce venture or a manufacturing company. The idea that technology only translates to technical aspects is a myth that has been refuted time and again by various examples. 

Technology in business also contributes to the performance growth, improvement in the effectiveness of products and services, the layout of business models as well as in maintaining customer relationships. Companies now ride on the improved efficiency integrated by technology to enable quick and smooth expansion of the business.

Transformation can be incepted from a small idea that turns into a concept and eventually into a phenomenon. How an organisation manoeuvres through the iterations of the business cycle is significantly influenced by how the business owner visualises progress. 

Business heads pioneer the process of transformation within an organisation, constantly passing the baton to different lines of operations that contribute to the overall efficiency of the organisation. They ensure that the right balance is struck between technological innovation and conventional business methods to steer transformation into a space that benefits from the best of both worlds.

Progress in a business is the outcome of the integration of technology and traditional methods of business. Technology heads bring unique strategies and ensure their effective implementation in the business space. 

Allowing the amalgamation of technology, products and services, gives way to a business model that makes fast progress and helps the organisation make a lasting imprint on the fabric of the economy. Tech heads have made the transition into technology-centric business models a much more convenient affair for businesses.

To benefit from any new process on a global scale, agility and adaptability are key. Though digital transformation has been a critical part of businesses for a few years now, many companies are still trying to get the lay of the land. 

Many factors influence the success rate of digital transformation within a firm, and each factor is as critical as the other. Covid-19 has been one of the top factors affecting digital transformation in 2020. 

However, other factors include inadequate business tools, talent deficit in the space of business transformation and the lack of velocity brought about by the aforementioned factors. 

Furthermore, digital transformation must be embedded in the company vision and should run from top to down. Businesses sometimes fail to adopt the top-down approach and work in silos, which negates the benefits of digital transformation. 


Vishal Manchanda, Regional Manager, Proven Consult.
Vishal Manchanda, Regional Manager, Proven Consult.

Key takeaways

  • Giving way to the course of digital transformation is an inevitable and innovative phenomenon.
  • The idea that technology only translates to technical aspects is a myth that has been refuted.
  • How an organisation manoeuvres through iterations is influenced by how the business owner visualises progress.
  • Business heads pioneer the process of transformation within an organisation.
  • Ensure the right balance is struck between innovation and conventional business.
  • Progress in a business is the outcome of integration of technology and traditional methods of business.
  • Technology heads bring unique strategies and ensure their effective implementation in the business space.