Unlocking power of inclusivity

Sonet Ruthven, Head of Department, Human Resources and General Affairs, Panasonic Marketing Middle East and Africa.

MAIN TEXT + JOB ROLE>> With a vast number of different nationalities and gender balance, Panasonic has been a company with a diverse range of talent and experience. However, in the past few years the brand started to unlock the power of inclusivity and has witnessed the advantages when people from different cultures understand differences.

We have seen a change in management and team leaders where skillset and competencies of all employees are engaged. With this inclusive culture, we were able to adapt to changing circumstances and manage complex challenges in the new normal effectively. Sonet oversees the spectrum of human resource functions.


We believe in being in an environment that is open-minded to embrace creativity, empower employees who take ownership, accept constant change, yet provide stability. Here you meet employees from all walks of life, whilst maintaining the right person for the right job. The company is an employer of choice with not only competitive packages but where the employee is the soul of the workplace.


The most engaging part of her job for Sonet is working with employees from different backgrounds, cultures with varied interests and skills, and witnessing their growth and enthusiasm. Also being a good listener in tough times or a mediator when required. Most satisfying is strengthening the connection between the company and its employees and hearing employees look forward to work.


Being a female leader in a company comes with challenges. The career development needs of employees change over time, and so does the company’s direction. Therefore, enablement of employees where they are well-matched to their role and where job conditions support them to perform to their potential is paramount.


Sonet Ruthven, Head of Department, Human Resources and General Affairs, Panasonic Marketing Middle East and Africa.
Sonet Ruthven, Head of Department, Human Resources and General Affairs, Panasonic Marketing Middle East and Africa.