Rapid digitalisation is the new business landscape

Moussalam Dalati, General Manager Middle East, Liferay.

Rapid digitalisation coupled with changing customer experiences in the new business landscape means that companies have had to rethink their strategy for the post-pandemic world. CIOs have pushed senior business leaders to take full advantage of technology. Now, many obstacles have been removed and organisations are increasingly prioritising digital initiatives.

Additionally, as a result of the global pandemic, the workplace has changed drastically. As businesses grapple with new pressures to embrace remote and hybrid work, the challenge is to continue fostering a sense of collaboration and camaraderie between employees, even when separated geographically.

Businesses have to work towards enhancing employee productivity and engagement levels, as this will ultimately affect the quality of work and impact customer experiences.

As we approach recovery, organisations and employees alike have experienced the benefits of a hybrid approach which seems to be here for the long haul. With this mode, employees benefit from flexibility, autonomy, and a better work-life balance while also being productive and responsible. Thus, it is a win-win situation for business organisations and their employees.

To prepare their organisations for the near future, business leaders must foster a culture of collaboration in their organisations to enhance communication and cooperation within the workforce. This is particularly important in remote and hybrid working arrangements.

The current pandemic also taught organisations the importance of responsiveness and adaptability. Therefore, leaders must encourage executives to imbibe agility and flexibility to be prepared for any situations and challenges moving forward.

Moreover, to thrive in the competitive landscape, organisations should prioritise digital innovation and invest in customer facing technologies. Business leaders must collaborate with their teams and think strategically about how to better allocate existing resources and approach digital business acceleration.

Moussalam Dalati, General Manager Middle East, Liferay.
Moussalam Dalati, General Manager Middle East, Liferay.

Key Takeaways

  • CIOs push senior business leaders to take full advantage of technology.
  • Enhancing employee productivity and engagement levels will ultimately affect the quality of work.
  • Hybrid approach benefits business organisations and their employees.
  • Business leaders must collaborate with their teams and think strategically to approach digital business acceleration.

With CIOs pushing senior business leaders to take full advantage of technology, organisations are increasingly prioritising digital initiatives.