Hisense testing 4K imaging monitors for surgery, endoscopy in Abu Dhabi, Erbil

Following the recent launch of Hisense’s 55-inch endoscopic monitor during MENA Hospitals Forum, the global electronics and white goods manufacturer has confirmed its radiology monitors and ultrasound devices are now undergoing final stage testing in hospitals in both the UAE and Iraq.

Entering the medical and healthcare industry this year, Hisense – already renowned for its high-quality Laser TVs, refrigerators, and mobile phones – is introducing imaging platforms that provide medical practitioners more accuracy through the use of 4k ultra high-definition resolution and state-of-the-art connectivity in endoscope surgery monitors. Its diagnostic monitors are currently in the final stages of testing at Ahalia Hospital in Abu Dhabi, UAE, while its ultrasound devices are being tested at Medicano Hospital in Erbil, Iraq.

Hisense’s long-term goal within the healthcare industry is to provide technology that eases the lives of medical professionals and contributes to better patient outcomes. To achieve this, the company is in the process of appointing distributors across markets, securing regulatory approvals, and introducing products in phases across the region. Hisense is working towards achieving a business target for both ultrasound devices and monitors at a high achievement level.

“This is the first year Hisense has entered into the Middle East’s healthcare industry, so it is crucial for us to lay a solid foundation to demonstrate our professionalism and ensure credibility,” said Porus Sheriar, Regional Sales Director of Hisense Medical Systems, MENA.  “In order to penetrate the market and make a qualitative contribution in improving diagnostics and surgeries, we are preparing to release high-definition monitors with amazing clarity that will enhance the manner in which medics operate.”

“With the market being saturated with ultrasound devices predominantly from Europe, USA, South Korea and China, Hisense needs to find its rightful place,” added Sheriar. “Some of the established brands have been in the business for more than 100 years, innovating and investing. We believe our research and development and manufacturing are working tirelessly to bring in innovation and ensure that Hisense becomes a relevant player in this crowded space in the next few years.”

An official sponsor of this year’s FIFA World Cup 2022, Hisense will be displaying multiple new technologies not only in B2B segment but also B2C. Launched in the region in 2012, the company now has operations across 13 countries, including UAE, Qatar, Bahrain, Kuwait, and Jordan.