Leveraging AI as a catalyst for business evolution

Mostafa Zafer, Vice President, Data & AI and Automation, IBM MEA

As the world becomes increasingly digital, businesses are constantly searching for innovative solutions to drive growth, enhance customer experiences, and stay ahead of the competition. Artificial Intelligence (AI) has emerged as a game-changer, offering immense potential to transform industries and drive growth, with its role becoming more critical as businesses strive to meet the growing demands of their customers and navigate the complexities of the digital era.

The potential of AI to revolutionize business processes, generate actionable insights, and deliver personalized experiences is immense. At IBM, we have been at the forefront of AI research and development, and recently, have just announced the launch of IBM watsonx, our enterprise-ready AI and data platform comprised of three components to help businesses accelerate and scale AI – the watsonx.ai studio, the watsonx.data data store built on an open lakehouse architecture, and the upcoming watsonx.governance toolkit.

Harnessing the power of AI however, requires a comprehensive understanding of its capabilities and a strategic approach to implementation.

Tapping into Generative AI:

In today’s competitive business landscape, organizations must distinguish themselves and provide personalized experiences to their customers. Generative AI and machine learning represent a new era of technological advancement that has the potential to revolutionize how businesses operate. They empower businesses to build customized models suited to their unique requirements, enabling them to stand out in the market and gain a competitive edge.

A lot of onuses also rests on advancing AI skills and expertise. IBM is collaborating with Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) launching an AI Center of Excellence that aims to advance collaboration to improve the adoption of AI technology and help drive sustainability. The Center will develop carbon neutral solutions to existing energy supplies, combat climate change, and further natural language processing (NLP) for Arabic dialects.

Scaling AI Workloads:

Scaling AI workloads is a critical challenge that organizations face when adopting AI solutions. The ability to handle large volumes of data, process complex algorithms, and deploy AI models at scale is essential for achieving transformative business outcomes. Watsonx.data addresses this by offering a purpose-built data store built on an open lakehouse architecture. It enables easy data access across cloud and on-premises, empowering non-technical users with self-service access to reliable data. It ensures compliance through centralized governance and policy enforcement, providing a seamless experience for all users involved.

The importance of data cannot be overstated in the AI era. Organizations must invest in data infrastructure, talent development, and cross-functional collaboration to ensure the successful scaling of AI initiatives. By democratizing data access, fostering a data-driven culture, and empowering employees with AI tools and capabilities, organizations can accelerate the adoption and impact of AI across the enterprise.

Responsible and Transparent AI Workflows:

As businesses embark on the journey of AI transformation, it becomes crucial to address the ethical and governance aspects of AI deployment. Governance and ethics play a pivotal role in ensuring the fairness, impartiality, and alignment of AI systems with societal values. Given the potential impact on stakeholders, regulatory compliance, and ethical considerations, it is imperative for businesses to establish well-defined guidelines and policies for AI development and deployment. They must also proactively address concerns regarding privacy, security, and the ethical implications of AI deployment.

Responsible AI workflows involve designing AI systems that are explainable, accountable, and auditable. Our forthcoming toolkit, watsonx.governance, will enable AI workflows to be built with responsibility, transparency and explainability. AI governance should be a foundational principle, and we urge our customers to embrace governance from the outset of their AI initiatives.

What our clients have to say:

“In line with etisalat by e&’s strategy to deploy cutting-edge technologies that will enhance customers’ lives, we look forward to collaborating with IBM once again and leveraging its watsonx.ai technology to deliver a more personalised experience to our customers,” Khalid Murshed, Chief Technology and Information Officer, etisalat by e&. “By utilising IBM’s generative AI capabilities, etisalat by e& can unlock creative possibilities, simplify business processes, and become a digital services incubator, positioning us for long-term growth and success.”

In the healthcare sector for example, organizations globally face challenges such as reducing costs while improving patient care. Billa Bhandari, the Founder of VitalProbe Inc. shares, “With IBM’s watsonx.ai, we at VitalProbe Inc. are very excited to provide our customers with predictive models to identify health risks and convert reams of health data into usable information for clinicians to make informed decisions and improve healthcare outcomes.”

The successful adoption of AI requires a mindset shift, cross-functional collaboration, and continuous learning to navigate the evolving AI landscape and stay ahead of the curve. As we look to the future, we envision expanding the use cases of enterprise foundation models beyond natural language processing (NLP). We are determined to operationalize 100B+ parameter models for bespoke, targeted applications, empowering organizations to create tailored AI solutions that drive real business value. Moreover, we will continue to enhance our AI governance capabilities, ensuring organizations can navigate regulatory landscapes and deploy AI responsibly.

Mostafa Zafer, Vice President, Data & AI and Automation, IBM MEA
Mostafa Zafer, Vice President, Data & AI and Automation, IBM MEA