Gant, La Senza, Aspinal in GCC switch to Coniq loyalty management system

Coniq has been selected by Liwa Trading Enterprises to create an innovative new loyalty programme across their retail portfolio in the GCC. The scheme is being called USRA, which means family in Arabic, demonstrating the importance placed on ensuring loyalty customers feel valued and engaged.

Liwa Stores manages 20 international brands, including Gant, La Senza and Aspinal of London. They have partnered with leading loyalty and CRM provider Coniq to design a programme which will operate in many of Liwa Stores’ 250 shops across the GCC.

One of the most innovative elements of this programme is that the Coniq technology has been integrated directly into Liwa Stores’ Point of Sale System. Customers can register for the programme at any till point, and enjoy a seamless experience when subsequently earning points or redeeming them for exclusive offers. A second innovation is that customers pay a fee to join the loyalty scheme in return for access to exclusive welcome offers.

The loyalty programme run by Coniq is a paid for scheme – people who wish to sign up for the USRA loyalty scheme pay an amount in order to become a member and receive welcome offers that they can redeem against future purchases. As all stores in the scheme are Liwa Stores, they all use the same Point of Sales technology and therefore Coniq have integrated their software into the system – meaning that when people who have signed up to the system make purchases they can very easily earn and redeem points, rather than needing a separate system.

Data from the POS system feeds directly into IQ – Coniq’s market-leading loyalty platform, allowing Liwa Stores to segment and target their consumers with the most relevant offers and discounts. With guidance from the customer success team, this will lead to increased average transaction value and lifetime spend.

Justin Cagwin, GM Middle East and EVP Strategic Growth for Coniq commented, “With the retail industry in the UAE projected to grow by an estimated 16%, Liwa Stores are excellently placed to capture the thriving store-based market. Loyalty programmes provide a huge amount of insight into shopper behaviour that can be leveraged with Coniq’s technology to reap huge rewards.”

Coniq’s solution provides not only a market leading loyalty and CRM platform, but the experience, knowledge and support of their brand engagement and client success teams. Coniq are excited to help Liwa Stores with their goals to continually grow through understanding customer needs and driving a best in class retail experience.

Coniq is a CRM and loyalty provider for retail destinations. Coniq operates in 17 countries providing mobile-enabled programmes for 1,500+ retail brands in 3,000 locations; our programmes are used by over 15 million shoppers, driving consumer spend of more than €1bn per annum. The company has also just launched programmes in new territories such as the Middle East as part of a global expansion.

IQ – Coniq’s customer engagement and data platform allows a shopping centre, business district or retailer to launch a loyalty programme which gathers data they have never seen before – for the first time they can match spend in store to an actual consumer. $7 trillion is spent worldwide in shopping centres, identify who is spending it, where, when and why.

Key takeaways

• $7 trillion is spent worldwide in shopping centres, identify who is spending it, where, when and why.
• Coniq is a CRM and loyalty provider for retail, providing mobile-enabled programmes for 1,500+ retail brands.
• Coniq has been integrated directly into Liwa Stores’ Point of Sale System.
• Customers can register for the programme and enjoy earning points or redeeming them for exclusive offers.
• Customers pay a fee to join the loyalty scheme in return for access to exclusive welcome offers.
• When people who have signed up to the system make purchases they can earn and redeem points.