BFL Group opens second flagship store in Muscat, Oman

In addition to its ever-expanding portfolio, BFL Group – Brands For Less has successfully opened its second flagship store Brands For Less in Muscat, Oman. This strategic move is part of the company’s plan to expand its market reach and meet the needs of customers in new markets.

BFL’s new branch in Oman is located on the first floor of Markaz Al Bahja Mall, covering an area of 543.92 square feet. The store offers a wide selection of quality branded products at affordable prices, including clothing, homeware, sportswear, and toys.

Vinod Kumar, Head of International Development of BFL Group said, “Through our store, we are excited to bring a diversified shopping experience to the people of Oman, the store offers multiple products at competitive prices under one roof. This will help the Group to improve economies of scale, boost operational efficiencies and diversify revenue streams. We are committed to providing our customers with superior service and we are doing our best to provide the people of Oman with the finest services, as well as allowing our customers to enjoy our unique treasure hunt experience.”

Through this move, BFL Group is fulfilling its expansion agenda for 2021, extending its market reach, and satisfying customers’ needs. The group currently manages a large number of stores in the UAE and plans to expand to other GCC countries such as Bahrain, Qatar, and Saudi Arabia in the coming years.