Alongside its long standing local partner Nile Projects and Trading, Bridgestone signed an agreement with AL Nasr Automotive Manufacturing company to fulfil the test phase of new electric vehicles in Egypt. The trial operation plan will cover Cairo and Alexandria and includes a maximum of 13 electric vehicles to be tested annually with a range of 30,000 kilometres for public test drives.
The partnership will enable Bridgestone to provide its tyres and Nile Projects and Trading subsidiary Fit and Fix Network to support the success of the trial test phase by ensuring the durability of the electric vehicles and provide excellent service quality. It further aims to revive the national pride brand of Nasr and boost the Egyptian government in making Egypt a hub for electric vehicles in North Africa and encourage more travellers to embark on safe road trips.
Fit and Fix network, an Egypt based auto service company owned by Nile Projects, will provide a wide array of professional car services for electric vehicles which will be accessible through its over more than 40 outlets to ensure safe and comfortable drives.
This partnership is in line with Bridgestone tyre’s initiative to lead the industry towards sustainability by reducing fuel consumption and minimising carbon emissions.
Stefano Sanchini, Regional Managing Director, Bridgestone MEA said, “We are excited to be working on this project with our partners Nile Projects and Trading and AL Nasr. This is a step we are taking to support safe and secure mobility while contributing to the realisation of a carbon neutral society. The introduction of our electric vehicles is a part of our commitment to developing mobility solutions and innovations that are safe and sustainable.”
Hani EL Kholy, Managing Director, AL Nasr said, “We have been actively promoting the adoption of electric vehicles in line with the government’s vision of transitioning to this mobile innovation. The partnership with global tyre manufacturer and mobility solutions provider Bridgestone aligns with Presidency directives to localise the manufacture of vehicles used for clean energy.”
Bridgestone is progressing into a sustainable solutions company in providing social and customer value towards the implementation of its Sustainability Business Framework Building upon its mission of ‘Serving Society with Super Quality’, Bridgestone’s midterm business plans include sourcing more than 50 per cent of its power from renewable energy by 2023.