It is no secret that there are seeing huge transformations taking place across almost every business sector. A lot of that was brought on by the pandemic, which forced businesses to go digital, and showed us there is no one-size-fits-all model for the new ways of delivering experiences. But the transformation has since been sustained by the fact that enterprises realise that their customers and employees expect personalised experiences, wherever they are, and however they are choosing to interact.
Customers and employees expect personalised experiences, wherever they are, and however they are choosing to interact
This is very obvious at the regional level, where you have governments setting out their visions for a post-pandemic world, and the private sector is following. The UAE aiming to build a dynamic economy in the world, with significant investments being made in upskilling young talent and creating a nation of coders. Likewise, Saudi Arabia is investing $1.2 Billion in technology initiatives.
And organisations are now looking to answer the question of how they can keep up with all of this change. They recognise the challenges and opportunities within the world, and they understand that delivering unforgettably positive experiences is among the most powerful differentiators for businesses today.
Delivering unforgettably positive experiences is among the most powerful differentiators for businesses today
To deliver those experiences in a new world, and to really make this forced digital transformation count, regional organisations are moving towards a composable approach. To keep up with these ever-changing customer expectations, businesses providing great experiences are not satisfied with monolithic, apps in a cloud world. Instead, they need solutions that can be composed, as needed, regardless of whether the application sits on-premises or in the cloud.
To make forced digital transformation count, regional organisations are moving towards a composable approach
This pivot is towards customisation is exactly right. Today, businesses are looking at how they can deliver a Total Experience to their customers, encompassing an entire customer journey from web enquiry to after-sales support and beyond. When today’s consumers connect with organisations, they want experiences that are simple and seamless. If the company that they are counting on cannot provide them with what they need, these customers will go find another company that can. And the only way to satisfy these customers is by addressing the Total Experience and composing personalised customer journeys for them.
Businesses are looking at delivering Total Experience to their customers from web enquiry to after-sales support and beyond
It is known that consumer and employee demands are constantly changing. And, despite the positive environment now, with the end of the pandemic in sight, the current situation can still be fluid. So, for a business it can be difficult to keep pace and be flexible, especially if you are using older technology that prevents you from quickly rolling out new services.
That is why regional organisations are prioritising flexibility above anything else. They are embracing agile, services-based applications with large ecosystems that enable capabilities to be quickly composed as and when needed. And the composability of the technology is the key, it is no longer good enough to say that deployment will take six months. You need to be able to deploy new technologies and capabilities within hours.
Organisations prioritise flexibility, embrace agile applications that enable capabilities to quickly deploy new technologies efficiently within hours.