Diversity increasing creativity, innovation

Doaa Saleh, Senior Customer Success Manager MEA, OutSystems

It is clear now that most organisations are focusing on diversity and inclusion compared to some time back. We can see now organisations are giving opportunities based on qualifications and skills. As the business opportunities are growing and the market remains competitive, organisations are focusing on what makes them different.

Diversity increases creativity and innovations. Having different perspectives brings different ideas, solutions and increases productivity. It also helps organisations to attract talents.

Doaa is supporting customers throughout their journey and driving their success. She works closely with different teams to help them build their knowledge.



My ideal work culture is where you can find a healthy work life balance, plans to grow, space to enjoy the work daily challenges, and free communication. All of this cannot be without the support of management that listens carefully, recognizes efforts and reacts to changes wisely.


Supporting organisations and people and driving their success is the most satisfying facet of my job. Also, having my name linked to a success story I managed from beginning to end is particularly rewarding.


Adapting to changes that might happen or things that you have no direct control on is the most challenging. Success is not happening by chance. To achieve it, you need to have a clear objective, study what it requires to achieve, plan the way and go ahead accordingly. However, there are always things that we cannot control or even anticipate.


Doaa Saleh, Senior Customer Success Manager MEA, OutSystems
Doaa Saleh, Senior Customer Success Manager MEA, OutSystems.