E-commerce makes a sharp shift to user experiences
It is not just about change, but the rapid pace at which it is taking place that has a direct impact of how digital transformation is shifting the way businesses operate and varies according to industry needs. Many organisations were forced to experiment with new technologies, processes and systems over the last few months.
Digital transformation is shifting the way businesses operate and varies according to industry needs
Overall, the changes are not limited to utilisation of technologies, but it has also accelerated the way businesses are placing the right leaders to enable digital transformation changes, making stronger investments in talent and skill development, changes in organisational and business model transformation as well as process and domain transformation.
Businesses are placing the right leaders to enable digital transformation changes
Emphasis is being laid on making employees more effective, strengthening security, making faster business decisions and building more effective business partnerships.
Many Gulf Cooperation Council, GCC, countries have very high Internet penetration levels where customer expectations and demands are increasingly in search of instant service delivery. Many organisations have invested and implemented digital technology to ensure that they remain relevant in a highly competitive environment.
However, more companies need to be able to take advantage of machine learning and predictive analytics to help them gain accurate insights that will help them deliver much more impactful communication and customer services. Additionally, focus also needs to shift to integrating data analysis to optimise business workflow and operational efficiency.
Companies need to shift to integrating data analysis to optimise business workflow and operational efficiency
Every business sector is engaged in integrating digital technologies. This is not only changing the mode of operations but is making sharp shifts in customer experiences and value gains. User experiences are now a key focus. Electronic Commerce, E-commerce, which is thriving in the region, is a strong adopter of digitisation and the key is to ensure that employee skillsets are developed to further the business growth.
From technical advancement knowledge to customer communication, technologies such as Artificial Intelligence, data analytics, security, are gaining prominence.
E-commerce ensures business growth with technologies such as AI, data analytics, security
Alongside prioritising data over documents, action plans have and must include data privacy and security. While some industries were resilient to the effects of the pandemic, others such as travel, hospitality and events are questioning their viability and how they plan to sustain themselves.
Many organisations are equipping themselves with good leadership, strengthening the Information Technology, IT, needs, adapting the new normal and strategising on the future of the business. More importantly, they are looking at assessing and becoming more prepared to tackle sudden changes as well as to enable themselves to make sharper and quicker decisions and use the resources on hand more effectively.
Organisations equip themselves with good leadership, IT needs and adapts the new normal
There is a growing interdependency between business progression and sustainability and more organisations are incorporating their sustainability strategy within the over business plans. From Cloud computing to resource planning and usage to new work from home initiatives are all helping in lowering the carbon footprint.
User experiences are the key focus in E-commerce with technologies like Artificial Intelligence, data analytics and security gaining prominence for business growth.
