Equal-opportunity culture is smart

Ranim Atour, Field Marketing Manager META, Infoblox.

The absence of women involved in STEM, science, technology, engineering and mathematics, is a concern in many countries. From what I have seen over the past seven years in META region, many organisations are adopting the modern mindset that emphasizes bringing fairness to the game. This ensures society’s representation is accurate in the work world, particularly in the cybersecurity space.

I believe that building an equal-opportunity culture is not just the right thing to do, it is also the smart thing to do. There is also a need for continuous efforts to change some stereotypes, and women must continue to challenge the status quo.

Cybersecurity is very exciting, and you can easily get interested in it once you get a deep dive. It is a hyper-growth field that expands to different verticals and progresses along the way.


My ideal work environment is one that centres around working as a team and enforces a positive work culture, I cannot stress enough how lucky I am as Infoblox’s corporate values align with that. At Infoblox I feel comfortable using my skills and knowledge while having the opportunity to learn from others. Flexibility for women with families is key and the hybrid work model helps in finding the right balance to maintain or advance a career.


The marketing career path, especially in cybersecurity, is tremendously motivating and rewarding. I love this industry and what I do, and I consider myself fortunate to have had the opportunity to live in different countries that gave me a huge cross-cultural background, which is needed to grow in today’s world.


The business environment can change quickly. The pandemic showed us just how fast the playing grounds can change in a matter of weeks. The pandemic accelerated both planned and unplanned IT modernisation across organisations to keep pace with hybrid work. It gave more space for creativity and showed the difference between a normal and successful marketer.


Ranim Atour, Field Marketing Manager META, Infoblox.
Ranim Atour, Field Marketing Manager META, Infoblox.