Failing fast and learning from mistakes

Catherina is currently the Director of edukaan by Tradeling, building the largest B2B digital ecosystem in MENA with a focus on micro-businesses. Although there is a global diversity problem, some countries across MENA have been progressive and are leading the change toward gender parity.

In the last few years, I have noticed the efforts of closing pay gaps, and appreciation of women as much as men who are leading the same roles and responsibilities. This has impacted us positively, fostering creativity and innovation and supporting personal and professional growth.

Another area of improvement is the increase in benefits for women including increased maternity leave, dedicated break rooms for new mothers, and shorter working hours after giving birth to name but a few. This does not mean our work here is done. We still have a long way to go, but I am positive that we are on the right path to ensure gender equality in the workplace.

DREAM ENVIRONMENT

I think initially being in the same office space is important to help build a good culture but ultimately the work environment should support a hybrid model. An environment that supports failing fast and learning from your mistakes. A company with an aspiring vision where its people believe in the vision and are committed to company values.

MOST ENGAGING

Building something so great that it will have a long-term impact on the way micro-businesses conduct their business. Being comfortable with the unknown for the potential and positive outcomes it can bring. The unknown is another synonym for sky is the limit in my world.

MOST CHALLENGING

Racing against time. No matter how much you think you are moving fast, you should always keep in mind that someone is already ahead of you.

Trying to shift the behaviour of a customer segment is a challenge due to language barriers and being less digitally savvy. Attracting female product and technology talents.