ftNFT, the first of its kind NFT phygital shop worldwide, opens its first franchise in Yas Mall Abu Dhabi, UAE capital, UAE. As part of the Ether store in Yas mall, the place where customers can find NFTs, food, art and fashion gathered in one place, the store was designed and created to include virtual and social media brands in the same way they show their brands on social media. ftNFT can be seen at the entrance of Ether with 11 screens to showcase different NFT collections and a selling terminal that will allow customers to buy NFTs with one tap of their bank cards.
It is counted as one more success for the ftNFT achievements records. After only two months of the mall of the Emirates opening, ftNFT won the Best Phygital Implementation award, opened the Yas mall franchise, and opening the Dubai mall branch on the 16th of March in the presence of a number of celebrities and influencers, including Luca Gallone and Tigran Tsitoghdzyan.
It is noteworthy that the Mall of the Emirates branch was opened in December 2022, which achieved remarkable success.