How digital is influencing executive lifestyle items

Feature
May 7, 2020 8:08 pm
Alain Crevet, President of ST Dupont.

Ultra-thin and connected, are some of the new attributes being brought into the global and regional line of products from ST Dupont, says Alain Crevet, President of ST Dupont.

In this age of fast-moving digital technology and social media viral trends driven by content, is there a place for appreciating fashion, traditional classic values, excellence in craftsmanship, and material innovation. In other words, real versus virtual. This is a question that many of us increasingly ponder in our day to day lives.

Paris based, luxury item designer and manufacturer, ST Dupont, also faces the challenge of remaining relevant in this age of fast-moving lifestyles influenced by digital technologies. With future purchases being increasingly influenced by the aspirations and loyalties of the millennials, being in tune with their universe of touch, feel and smell is important. ST Dupont has been producing luxury items since its founding in 1872.  

Alain Crevet, President of ST Dupont, points out that customers of ST Dupont, choose quality over quantity and are connoisseurs who appreciate the true value of things they own. This is the key for all its customers. “We have entered a new digital era. With this in mind, we have adapted our collection and marketing to this new challenge,” he says about the future.

Crevet now wishes to update the brand and anchor it in the universe of luxury by using ST Dupont’s myth, roots and expertise to establish long-term development.

ST Dupont has started to widen its target to include a younger generation with the launch of its very compact, flashy and competitive new offers. On the writing instrument side, the Initial Pen collection is proposed to appeal to modern customers with a passion for the art of handwriting. 

Crevet points out that a recent trend is entry into the world of ultra-thin products, appealing more to a new generation of consumers for whom a minimal design is of interest. This new contemporary design is practical for everyday use and suitable for both men and women.

ST Dupont is now developing a full collection of ultra-thin technology products. This development combines its tradition of excellence and innovation. The characteristics of the clean design are typically light weight, 45 grams and slim, only 7mm thick.

For ST Dupont, another step forward in its innovation is connected devices. “That is why we have decided to launch a connected leather goods collection and lighters. As more of our life and work depends on the devices we carry, the chance of losing those devices is an ever-greater risk. To assuage that risk, ST Dupont has entered the digital universe,” remarks Crevet. 

The mission of ST Dupont is to appeal to a new, millennial audience, as well as its current customer base, and it is pushing the brand forward with developing technologies. ST Dupont plans to launch an exciting range of tech products.

Highlights

  • Great heritage does not mean dusty or old-fashioned.
  • ST Dupont is now developing a full collection of ultra-thin technology products. 
  • For ST Dupont another step forward in its innovation is connected devices.
  • ST Dupont is developing its products while adapting to the expectation of global customers.
  • The mission of ST Dupont is to appeal to a new, millennial audience, as well as its current customer base
  • ST Dupont products are a reference in the luxury universe.

By Alain Crevet, President of ST Dupont.

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