Top Transformation Champions: Communication drives the change
Having a coherent structure will help enterprises with their digital transformation. First and foremost, it is fundamental that regional businesses set accurate digitisation objectives. These digitisation objectives need to closely align with the business model.
So far, regional enterprises have been successful in prioritising productivity, increasing sales, reducing time to market, and reducing costs through digitisation. In retrospect, enterprises should always keep in mind that digital transformation begins and ends with the business.
A few elements that can lead to the failure of any transformation initiatives include the lack of alignment to business outcomes and low levels of internal communication. The two elements are crucial for encouraging cultural transformation and motivating employees to embrace it.
Communication is often a disregarded aspect of digital transformation. However, it is important to inform the stakeholders and define the start and finish line, as also celebrate small wins in the process. This helps to keep the team engaged and get continuous feedback from the users.
The understanding that digital transformation is not just about technology, and it requires a multidisciplinary strategy which involves technical, business and process teams.
Each team plays a major role and complements one another’s role, ensuring that digital strategy is in line with business needs and that the right processes are followed. It is the multidisciplinary team’s responsibility to report progress and feedback to key stakeholders.
This also means that in the days to come, businesses will have to deal with the challenge of organisational culture change to keep pace with the rapid speed of digital transformation.
There is a very close relationship between change and human attitudes. One of the most common reactions is resistance. Therefore, companies must assess their current culture and determine the necessary transformation which will help employees embrace and support change.
The change must be driven from the top down. Leaders must lead by example, not only by raising awareness but also by turning it into actions.
Key takeaways
- Businesses must set accurate digitisation objectives that are closely aligned with their business model.
- Digital transformation requires a multidisciplinary strategy involving technical, business and process teams.
- Companies must assess their culture and take steps to help employees embrace and support change.
- Lack of alignment to business outcomes and inadequate internal communication can hamper transformation initiatives.
