Laundryheap records a 73 percent uptick in UAE
Laundryheap, the only 24/7 laundry delivery service operating in the GCC, has announced significant year-on-year growth in users and orders across the UAE and wider Gulf markets in 2022.
The on-demand laundry service recorded a 73 percent uptick in users and a 51 percent increase in orders in the UAE in 2022, vis-a-vis 2021. It also saw high demand volumes in Qatar, where its users and orders expanded by 85 percent and 96 percent, respectively, with growth bolstered by the nation hosting the World Cup tournament. Across the GCC market, users surged by 66 percent overall, with orders increasing by 56 percent in 2022 compared to the previous year.
Increased regional demand for Laundryheap’s services has been facilitated by a range of factors. New partnerships and marketing campaigns boosted the brand’s visibility, while the company’s investment in improvements to its app further enhanced customer functionality and convenience.
Mayur Bommai, Co-Founder & Chief of Global Logistics at Laundryheap, said: “The success achieved by our team in the UAE and wider GCC during 2022, which built on unprecedented growth throughout 2021, has far exceeded our expectations. Our continued growth is a testament to our talented team and their commitment to meeting the ever-evolving needs of our customers. Our platform’s regional customer base continues to go from strength to strength, and we look forward to further capitalising on Laundryheap’s momentum by introducing new services and functionality for our customers in 2023.”
Offerings such as ‘Wash & Fold’ and ‘Clean & Iron’ are proving increasingly popular among Laundryheap’s GCC customers, with shirts, trousers, jeans and dresses representing the most commonly laundered items in the region.
The company has updated its app user interface, which now features enhanced booking and communication capabilities. The tool has been designed to streamline the end-user experience, making it easier than ever for customers to access Laundryheap’s growing range of services.
As part of Laundryheap’s commitment to sustainability, customers have been given access to services that reduce their individual environmental impact. This includes reusable cotton delivery bags, which are used in place of plastic bags, an initiative which has helped the company significantly reduce the amount of plastic waste used within its operations.
Furthermore, Laundryheap uses route optimization technology to analyse and determine the most efficient routes for its drivers. Therefore, it allows each driver to pre-determine their journey and group orders in the same area together for faster pick-up and delivery, reducing both carbon emissions and time. Customers can also choose to have their laundry delivery pooled, a more sustainable option.
Laundryheap is currently planning to build on this success with the introduction of additional new services, with full details of the platform’s expanded offering set to be announced later year.
