Mastercard partnering with ambassadors to create Digital Priceless Experiences
From intimate acoustic sessions with Camila Cabello featuring new renditions of her hit music to a question and answer session hosted by rugby legend Bryan Habana and two-time Grand Slam winner Naomi Osaka serving up a family favourite recipe, Mastercard is partnering with its global ambassadors to craft unique experiences for at-home enjoyment. The company is taking its expertise in building physical events and bringing them online in a series of global Digital Priceless Experiences, at a time when connecting to our passions like music, sports and culinary is more important than ever.
Experiences span the globe and passion areas, all featured on Mastercard’s experiential lifestyle hub Priceless.com. People can enjoy intimate acoustic musical performances, gameplay insights from the pros, private cooking lessons from celebrity chefs, training sessions with renowned fitness experts, behind-the-scenes tours of some of the world’s most famed destinations, and more. Visitors can also access additional exclusive content from celebrities, experts and ambassadors on the site.
Experiences span the globe and passion areas, all featured on Mastercard’s experiential lifestyle hub Priceless.com
Arts and culture: Visit Spain’s Museo Nacional Thyssen-Bornemisza and learn the intricate stories behind some of the museum’s masterpieces; get a behind the scenes tour of some of the world’s most famed opera houses from Dubai to Sydney; or learn the basic fundamentals of circus arts from Cirque du Soleil performers in Canada.
Culinary: Spice up staying indoors with the culinary guru, chef Vanessa Bayma, Learn how to throw the ultimate online party from Sommelier Belinda Chang; take virtual cooking lessons from Chef Graham Elliot and Chef JJ Johnson; turn your pantry staples into a gourmet meal with Chef Bryan Voltaggio; take a virtual cooking class with Michelin-starred chefs from across Europe through JRE-Jeunes Restaurateurs.
Music: Unwind during intimate, at-home acoustic sessions with GRAMMY Award nominated singer and songwriter Camila Cabello sharing new renditions of her hit music.
Esports: Receive personalised video responses about recommended strategies, optimal tactics and more from the reigning European League of Legends Champion, G2 Esports, and exclusive digital experiences from renowned LEC host Eefje Sjokz Depoortere.
Sports: Up your game with golf tips from pros including Ian Poulter, Justin Rose and Annika Sorenstam; e-sail with New Zealand sailors Peter Burling and Blair Tuke and get baseball pointers from former MLB pitchers David Cone and Tim Wakefield. If soccer is your game, get tips and lessons from players from across the globe including Canadian footballer Kadeisha Buchanan, Danish footballer Pernille Harder, Australian footballer Sam Kerr, Japanese footballer Saki Kumagai and French footballer Wendie Renard. Around the globe, future experiences will include those with Pakistan cricket legend Wasim Akram, Indian tennis legend Vijay Amritraj, New Zealand rugby legend Dan Carter, South African rugby legend Bryan Habana, Norwegian footballer Ada Hegerberg, Japanese rugby star Michael Leitch, tennis star and two-time Grand Slam winner Naomi Osaka and English footballer Alex Scott.
Some experiences are livestreamed and available to the general public while others are reserved for Mastercard cardholders and partners. Most are currently available free of charge during this time. Digital Priceless Experiences are also available to Mastercard partners through API solutions.
“At Mastercard, through our long-established Priceless experiences platform, we have both an opportunity and a responsibility to continue connecting consumers with their passions,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “We are adapting our traditional sponsorships, leveraging our partnerships and creating new, digital ways of bringing once-in-a-lifetime moments into people’s homes.”
“Mastercard has brought consumers closer to their passions for decades, and we are constantly adapting our approach to do this in relevant and meaningful ways. We will continue to evolve as a brand and develop our approach with the consumers at the heart of everything we do and bring value to cardholders,” said Beatrice Cornacchia, Senior Vice President Marketing and Communications, Mastercard Middle East and Africa.
