Noor Takaful launches digital savings plan using AI and ML-enabled platform

The Bliss Savings plan

Noor Takaful has partnered with to launch a unique, fully-digital savings plan. The Bliss Savings plan will offer customers a fully digital experience. From application submission to service, everything can be accessed through a smart phone without the need for paperwork filing, branch visits, or physical agent interactions, realising the zero-touch economy.

Through this plan, UAE Nationals and residents can put to rest worries about their financial future for retirement, children’s education, COVID-19 emergency funds, and other long-term financial goals by purchasing one or more Life Takaful Insurance and savings plan with complete control and visibility of their investment and its performance.

The app interface is user-friendly and will include unique features such as retail rewards earned through referral. Customers can opt into’s Burn and Earn rewards programme, where users get rewards for exercising and meeting daily fitness targets.

Key benefits of the savings plan include:

  • Low monthly contribution, starting at AED 500 per month
  • Simple steps to identify customer’s approach to choose saving options with low, medium, and High return savings option depending on the individual’s risk appetite
  • Professional fund management by Morningstar, one of the top financial advisory firms in the world
  • Full visibility on plan performance 24×7 from the convenience of a mobile phone
  • Ability to change the set plan through the app without the need to visit a branch, make any phone calls, or visit an agent
  • Participant can continue their policy even after leaving the UAE by simply updating their app with a valid credit or debit card
  • No cancellation charges post completion of 5 years. A fixed 5% fee if cancelled within the first 5 years
  • Real-time human support is a click away through the App

“Noor Takaful is committed to delivering protection and peace of mind to every UAE National and every resident. Our partnership with and the launch of Bliss Savings plan on their platform is a testament to that commitment. As industry leaders we strive to innovate and provide the best solutions to ensure our customers’ needs and financial goals are fulfilled”, said Rajesh Sethi, CEO, Dar Al Takaful, the holding company of Noor Takaful.

“ is committed to help consumers solve real problems with digital insurance technologies.  Two big problems facing people are savings and health. By partnering exclusively with Noor Takaful we built a digital channel for the Bliss Savings Plan that is unmatched and fully transparent.  On the health front, through our collaboration with Apple, we offer Wellness cash rewards through exercise, called Burn and Earn. We will bring a similar exercise rewards offering to the Android platform that will be available in the market in Quarter 1 of 2021, said Fadi Jawdat Al-Hindi, CEO and Founder at