Overview of organisational transformation from Xavier Anglada at Accenture Digital

Xavier Anglada, Managing Director Digital Lead, Middle East, North Africa, Turkey, Accenture Digital, explains to GEC Media Group’s Editor Arun Shankar, that Accenture Digital’s engagement with their end customers is not a small step, consulting only, engagement. Anglada points out that Accenture really goes deep with customers. The common thread across all digital transformation journeys is the role of data in organisations.