Priority Pass adds way-finding, augmented reality, boosting airport lounge access

Collinson Group, the global vendor in influencing customer behavior and driving customer devotion, announced a partnership with indoor mapping and way finding specialist, LocusLabs. The relationship will enhance the lounge experience and airport services available to Collinson Group’s customers, including those of Priority Pass, the world’s largest independent airport lounge and travel experiences program.

The two companies are also collaborating on other groundbreaking technologies including augmented reality as they look to assist customers in navigating the airport space of the future.

LocusLabs’ location-as-a-service technology is successfully used by a number of leading airlines and technology companies. It will be incorporated into the Priority Pass app, making it easier for users to locate lounges and understand how busy different facilities are, such as security wait times, in addition to seeking out other benefits inside terminals.

Additionally, those with push notifications enabled on their smart phones can receive recommendations of services when entering an airport to help them navigate to lounges and exclusive discounts. Priority Pass will be the first lounge membership program to integrate LocusLabs’ indoor mapping and way finding features within its app, through an update due in the coming weeks.

Initially, key major airports will be covered including Dubai, Hong Kong, London Heathrow, London Gatwick, Singapore, Manchester, Amsterdam, Los Angeles, Mexico City and Istanbul Ataturk airports, with more locations due to follow in the coming months.

Reflecting the trend for airports investing in unique experiences on the ground, this partnership represents another major step in realising Collinson Group’s vision to provide connected travellers with smarter digital and real-world experiences which enrich their travel journey. The company is continuing to evolve and improve its Priority Pass service, supported by a growing number of premium features such as restaurant and spa discounts and seamless mobile access to retail discounts.

The LocusLabs partnership marks the start of a string of further developments for the company in 2018, with a number of exciting capabilities due to be introduced to the Priority Pass app.

Christopher Evans, Joint CEO of Collinson Group, said: “Feedback from Priority Pass members consistently highlights the opportunities that contextually-aware mobile technologies can create as we look at smart ways to help an increasingly choice-rich traveller to make the very best use of their time at airports and other transportation hubs. We are delighted to be working with the team at LocusLabs and see their innovative mapping and location services playing a major role in helping us enhance the travel experience we offer our customers and clients.”

Campbell Kennedy, CEO, LocusLabs, added: “As part of a core focus on customer experience, Collinson Group are leveraging terminal maps and location services as a valuable tool for discovery, but also to facilitate a truly tailored and relevant experience for their mobile users. LocusLabs is extremely excited to realise the potential of the technology together.”

Priority Pass is the original and largest independent airport lounge membership program, accepted at over 1,000 lounges worldwide across 500+ cities and in more than 130 countries, regardless of class of travel and airline flown plus access to exclusive Collinson partnerships and dining, retail and spa offers through the Priority Pass app.

Priority Pass is a flagship product of the Collinson Group, a global vendor in influencing customer behaviour to drive revenue and value for its clients and program members. The Group offers a unique blend of industry and sector specialists who together provide market-leading expertise in delivering products and services across four core capabilities: Lifestyle Benefits, Loyalty, Insurance, and Assistance.