Private equity Berkeley Assets, Dubai Sailing Club partner to promote sailing culture

Global private equity firm Berkeley Assets has formed an alliance with Dubai Offshore Sailing Club, DOSC, one of the premier establishments for active sailors in the UAE. This agreement marks a significant venture for DOSC and Berkeley Assets to both help promote the sailing culture of Dubai and boost exposure for the firm. Starting from January 2020, the deal is set to offer DOSC Members unmissable opportunities to explore unique events and activities.

Through this partnership, Berkeley Assets aims to enhance sailing and the racing experience for all, supporting the 27 races that comprise the Commodore’s Cup across its Dinghy, SB20 and Keelboat classes. In addition, sailors can expect standout prize-giving ceremonies with additional entertainment and an exclusive Novus Lounge at the newly refurbished Clubhouse.

Berkeley Assets aims to enhance sailing and the racing experience supporting 27 races that comprise the Commodore’s Cup

Members can expect plenty of occasions to look forward to at DOSC in 2020. In addition to the famed Commodore’s Cup, DOSC and Berkeley Assets will host a year-round calendar of exciting family-oriented events, bringing a new level of entertainment to the Clubhouse. Additions to the DOSC social calendar will include the Summer Sessions, consisting of a Supper Club catered by a Dubai chef, themed evenings and activities such as an inspiring Ladies Day hosted by a renowned influencer.

Berkeley Assets’ alliance with a local institution such as DOSC is a first of its kind for the company, which aims to establish further strategic relationships with local organisations. The selection of DOSC as an inaugural partner is testimony to the high regard Berkeley Assets holds for the Club. DOSC, established in 1974, with its active racing and cruising calendar and welcoming clubhouse has become a major sailing establishment in the region. It is an active, enjoyable and inclusive club that aims to promote sailing as a leading sport in its community.

DOSC with its racing and cruising calendar has become a major sailing establishment in the region

Archna Cummings, Head of Operations, Berkeley Assets comments, “Sailing culture is very prominent in the UAE and has been a strong part of its heritage since the beginning. The Dubai Offshore Sailing Club has been around since the 1970’s and is one of the oldest members’ clubs in the region. It took time to select and make a decision for our first UAE partnership.”

“The institution needed to be an established part of Dubai and share similar company values. We are very proud to be an official partner of DOSC and the sponsor of the prestigious Commodore’s Cup race series. With some of our clients already associated with the institution, we look forward to enhancing everyone’s experience through this partnership.”

Simon Reeves, Commodore, Dubai Offshore Sailing Club comments, “We are very excited to have Berkeley Assets on board as a new partner of DOSC and as the main sponsor of the Commodore’s Cup. This valuable alliance will enable us to further enhance the Club’s inclusive environment and encourage sailing activities for all in the region.”