Salesforce transformation consultant 4C announces expansion of ME operation

4C, the digital transformation consultancy, announced significant growth, including increased headcount across key offices, expansion of its emerging practices, and new funding. 4C will create up to 100 new jobs in the next 12 months, which will include scaling its workforce in the Middle East by 33%. The additional headcount coincides with the expansion of the company’s core delivery teams and emerging practices of Quote-to-Cash, B2B Commerce and Contract Lifecycle Management. Introduction of Contract Lifecycle Management would make 4C the first in the Middle East to deliver this service.

The announcement caps a year of growth at 4C, which has seen its Middle East arm achieve triple digit growth, double its office space in the UAE, and also triple its workforce following the successful addition of more than 30 new regional customer accounts. These follow global successes that include the acquisition of Danish Salesforce partner 3C Consult, expansion into the Nordics market, opening of offices in France and the United Kingdom and the addition of 80 skilled staff.

Combined with existing support from Trocadero Capital Partners, the company has recently received investment from Salesforce Ventures, the strategic investment arm of Salesforce. 4C is an independent Salesforce Platinum partner in EMEA, and the development of its emerging practices, hiring of skilled new staff and recent investment will enable the company to offer service to its global customer base.

Building on this added investment and its strong regional performance over the last year, 4C is now looking at establishing new partnerships with Introhive and Mulesoft in the Middle East, and strengthening its partnership with DocuSign. In a bid to address the IT skills shortage, the company is also set to partner with local technology universities to offer internships to students and graduates looking to pursue careers in the IT industry.

Leon Mangan, Vice President EMEA, Alliances and Channels at Salesforce commented: “Since joining the Salesforce ecosystem, 4C has continually helped our customers innovate and grow through adopting and developing innovative Salesforce technologies. Today’s announcement only further enhances 4C’s reputation as a leading Salesforce partner, and we look forward to supporting their global growth over the coming years.”

Johan Van Genechten, Group CEO at 4C commented: “This new investment will enable 4C to realise its global growth plans by enhancing our existing capabilities with advanced cloud platforms and tools, and bolstering our highly talented team to deliver these. As well as opening up opportunities to participate in a broader range of exciting global projects, it will allow us to create industry and solution-specific IP to power the success of our customers, which is always our primary driving goal.”

4C is headquartered in Belgium. Founded in 1997, 4C has helped business across EMEA to become more customer focused for over 21 years. As a leading Salesforce Platinum partner, 4C has knowledge of Salesforce’s suite of products and services. 4C has delivered more than 1,500 projects for customers including Aston Martin, FujiFilm, Corona Direct, PSA Groupe, EMAAR and more.

Salesforce Ventures — the company’s corporate investment group — invests in the next generation of enterprise technology that extends the power of the Salesforce Customer Success Platform, helping companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the cloud ecosystem and the guidance of Salesforce’s innovators and executives. Salesforce Ventures has invested in more than 280 enterprise cloud startups in 18 different countries since 2009.

Key takeaways  

Salesforce Ventures has invested in more than 280 enterprise cloud startups in 18 different countries since 2009.

4C has delivered more than 1,500 projects for customers including Aston Martin, FujiFilm, Corona Direct, PSA Groupe, EMAAR.

4C is looking at establishing new partnerships with Introhive, Mulesoft, DocuSign in the Middle East.

4C is set to partner with universities to offer internships to students and graduates looking to pursue careers in the IT industry.

4C will create up to 100 new jobs in the next 12 months scaling its workforce in the Middle East by 33%.