Security, automation, intelligence are key drivers

Digital transformation as a trend has been happening at an accelerated pace over the last ten plus years in all industries and verticals. It takes the form of everything from the transition to electronic medical records, the cloudification of traditional client-server apps to SaaS and the rise of the gig economy with services like Careem, Talabat. 

The move to the cloud is driving this transformation, driving new business models and services to both enterprises and consumers. It is an exciting time but digital transformation also raises significant concerns around security – across clouds, networks and devices.

A10 Networks provides a portfolio of security and application services that are essential to digital businesses today. Key to the product portfolio is the drive to increase security efficacy, automate complex processes and provide intelligence, all at hyperscale, ensuring businesses can be agile and operate efficiently.

The strategic role of technology in driving business growth is to facilitate disruption to all industries by constantly reevaluating the efficiency of current methods. Technology integrations are an important part of driving growth, for instance Artificial Intelligence combined with Machine Learning can provide strong visibility and bring significant opportunities for those driving big data within the analytics market. 

As another example, by combining 5G, Artificial Intelligence, cloud computing and augmented, virtual reality, the entire retail experience will be disrupted in the not too distant future. 

Business heads need to understand and invest in the bigger picture when driving business transformation. For example, while there are high investment costs for 5G, with its much higher data speeds, dramatically reduced latency and increased reliability, 5G will open the door to massive innovation and disruptive changes in virtually every industry.

Cutting-edge technologies are key for differentiation and often the reason A10 Networks is chosen over traditional vendors. For example, the A10 Harmony Controller provides the intelligent automation, multi-cloud management and predictive analytics for our products, simplifying and improving operations. 

On the security side Thunder TPS product line showcases artificial intelligence via machine learning capabilities that thwart known and unknown attack vectors automatically. On the Kubernetes containers and micro-services side our Secure Service Mesh solution is showcasing the move to agile, software-based solutions. 

5G solutions are picking up momentum as we see mobile service providers increase their Gi-LAN and mobile-edge security and scale requirements in anticipation of the exponential increase in IoT and 4G and 5G devices. 

Highlights

• Business heads need to understand and invest in the bigger picture when driving business transformation. 

• Cutting-edge technologies are key for differentiation and often the reason a vendor is chosen over vendors.

• Key to A10 portfolio is increase in security efficacy, automate complex processes, provide intelligence.

• The role of technology in driving growth is to facilitate disruption by reevaluating efficiency of methods.

By Mohammed Al-Moneer, Vice President of Sales MENA, A10 Networks.