Skills and attitudes

Kinda Baydoun, Regional Channel and Distribution Manager Middle East, Veeam Software.

In our region, there has been a noticeable progress in this space over the past 10 years and especially in the IT industry. Significant efforts are being made by organisations to ensure diversity is a key criterion when hiring new candidates. We are seeing more women taking on senior management and executive roles.

Kinda is responsible for the development of strategic partnerships and joint business plans as well as identifying key alliances and synergies in the ecosystem.


It is a place where diversity has been taken into consideration from all perspectives. I believe we can learn a lot from such an environment as people have different ideas to share and creativity thrives. It is very important to see that diversity is also reflected at the management and executive layers.


There are two aspects that I like the most about my role. First, the ability to develop talents across my team members. Second, the opportunity to work closely with partners and customers, to create synergies leading to partnerships and business objectives.


The most challenging aspect is finding right talent in the market with the right attitude and personality that can fit with the team. It is easy to find candidates with skills, however, it is challenging to find them with right attitude. It is very difficult to unlock this aspect during job interviews.


Kinda Baydoun, Regional Channel and Distribution Manager Middle East, Veeam Software.
Kinda Baydoun, Regional Channel and Distribution Manager Middle East, Veeam Software.